This means that you can targeted and timely offers to people via email, when they are about to go to lunch. Or you could send discounts on a retail product during the late night shopping peaks. People will read them on their lunch break or after work. Businesses are more likely to get 'walk ins' from these email incentives.

2. Don't Be Too Clever

Make your email newsletter too complicated, and people will find it too hard to navigate and use. It may end up in the dreaded trash folder, or even worse the spam folder. Keep the email to one column; this means it's optimised for mobile devices. Keep noise to a minimum, so no distracting photos or colours, and make the call to action visible without the need to scroll down.

3. Think Social Media

Seamlessly integrating social media buttons with the email newsletter will give the customer more options to follow and like your business. Be sure to change the focus of social media integration from sales focussed to information focussed. Customers very quickly get jaded and turned off, by too many sales pitches and offers. Instead aim to cultivate a strong brand positioning via email and social media.

4. Subscribe Forms Are Made For Social Media

Don't include the subscribe form at the bottom of the home page, and then neglect to promote it. Include a button for email subscriptions on social media pages like YouTube, Facebook and Twitter. This is the only way to keep a steady and strong flow of new email subscribers.

5. Don't Mass Mail

This is committing a cardinal sin of email marketing. Social media is all about valuing personal relationships and providing value to potential customers. In the same way, email in 2013 has become about providing all important and relevant content, targeted welcome notes and life-cycle messages. This should be backed up by copious amounts of research into the customer's interests, location, age and other important variables. Then it becomes easier to target the right message to the right people over email.

For a integrated and web-savvy email marketing strategy that will get results, speak with Total Web Design today!

Contact details-

Ray Giridharan

Phone +61 433 399 294

Address: PO Box 587

Waverley NSW 2024 Australia

To learn more about email marketing strategy, Contact Total Web Design today at http://www.totalwebdesign.com.au