Far too many people undermine graphic designers. They view the position as a job most people can perform if only they had the time. However, bad design has untold consequences that few people doing their own design understand. However, good web design can increase a company’s visibility in the marketplace and provide untold and far-reaching benefits to the business. This is because at its heart, web design is another means of marketing and advertising that many people do not give enough credit.
The best websites are interactive art. They make colors, words and design seamlessly work together to give users the best, yet most effective , experiences possible. They urge visitors to engage with the company and experience who they are. This is why seamless integration of social media as well as heightening the user experience is the reason that businesses need solid design across all of their mediums.
Audience engagement validates a company and makes it relevant to their target demographic. Believe it or not, relevancy is one of the ways search engines positions a company on their page. Thus, a seamless design could present the company with a boost in business and an introduction to a new audience.
However, they could lose that new audience as well as fail to retain their core users if their website is frustratingly inept. All successful websites must be user friendly. People make quick judgments in whether to stay on a webpage or go to another one. If they are left waiting for flash to load or can’t find basic information or even read that information because of poor font and color choices, then the company just lost a customer. The Internet has given the world everything they could ever hope to learn at their fingertips. Therefore waiting more than a few seconds for a page to load can be the kiss of death for some companies.
This is because first impressions means a lot in life and online. A bad first impression can’t be retrieved and if a company is lucky, the visitor may try to return to the website at another date. If he or she does that and it ends up with the same consequences, then the business has lost a customer for life.
Graphic designer and founder of Storm Brain Designs, Blake J. Noah states, “Web design can be a tricky field at times. Good design is seamless across all mediums and many times goes unnoticed by the general public. However, bad design is very noticeable and will hurt a company until it is resolved. No business wants to have their bottom line impacted which is why hiring a good designer is a must for any company.”
About Us: Storm Brain Designs is one of Orange County’s top design firms. Its headquarters are located in San Diego, California and was founded by Blake J. Nolan in 2005. The company provides free design consultations and work is performed by their in-house team of design specialists. Storm Brain Designs provides a plethora of services related to marketing, branding and creative ventures such as, web design, landing pages, e-branding, brochure designs, SEO and more. For more information about Storm Brain Designs and their services, contact them by phone at +1 (619) 618-0344, by email at contact@stormbraindesigns.com or visit their website at www.stormbraindesigns.com.