If you get your ecommerce website design right, you can find customers beating at your doors and making purchases, but on the other hand, you get it wrong and you’re in for trouble. Thus when you’re designing your website, you have to be triply careful. The success of your website depends on various factors like visual appeal, usability and functionality. An ecommerce website with an unprofessional design can not only drive away your customers, but will also spoil your brand’s reputation. Designing a website is not a joke, as you will face challenges at each and every step of the design process. If you want to make sure that your website design is perfect and in harmony with target audience you can seek help from ecommerce solution experts at Advansys. These web design experts focus on building strong search engine optimised websites that will offer fantastic user experience, high conversion rate and generate maximum return on investment. They don’t just build websites, they help you build your business.So if you want to make sure that you’re ecommerce website is up to the scratch, attracting traffic, facilitating sales and increasing revenue then read the tips below that you can follow while designing your website to improve the chances of making more sales.
• Don’t cram your website’s pages with too much content. It is always best to maintain a balance between text content and images, so that your visitors can read what’s on your page easily. Incorporating some white space will avoid confusion.
• Unless you tell your visitor about your products, they will not purchase from you. So you should highlight features about your products to convert your visitors into buyers.
• As people shopping online don’t get to interact with you directly, it will really take extra effort to win their trust. So to establish your credibility, your ecommerce website must have a contact page with your contact details.
• Search tools are essential components of any web design, as it helps your customers find what they want. So incorporating an effective search bar will prevent your customers from getting frustrated and turning to your competitor’s site to make purchases.
• Your checkout page should always be short and simple if you want to increase your sales, as if the page is too long, your customers will abandon your shopping cart midway.
• The design of your ecommerce website should be structured in such a way that it offers easy accessibility, navigability and quick download speeds.
• To prove your authenticity, you can incorporate various trust seals.
• Check for broken links and rectify them, as they can mar user experience.
• Also a safe and secure payment gateway should be integrated into your website, so that customers can shop with you with great peace of mind.
For customised, efficient and cost effective ecommerce websites contact them at Advansys Limited Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 838 2700 Fax: 0845 838 2701 sales@advansys.com