According to the report by Expert Market Research (EMR), the Vietnam beer market was valued at USD 10.17 billion in 2025. Driven by rising disposable incomes, increasing urbanisation, and a growing preference for social and leisure activities, the market is projected to expand at a CAGR of 6.60% during the forecast period of 2026–2035, reaching a value of approximately USD 19.27 billion by 2035.

Beer in Vietnam holds a significant place in the country’s social and cultural lifestyle. The market comprises a diverse range of products, including lagers, ales, stouts, and craft beers, catering to both mass-market and premium consumers. Domestic beer producers dominate the industry, with increasing competition from international brands entering the market through imports and joint ventures.

Drivers of Growth

The primary driver of growth in the Vietnam beer market is the expanding middle-class population with higher disposable incomes and greater spending power. As consumer purchasing capacity rises, there is an increased demand for premium and imported beer products, along with a willingness to experiment with craft and specialty beers.

Additionally, urbanisation and lifestyle changes are boosting beer consumption, particularly in metropolitan cities where social drinking in bars, restaurants, and entertainment venues is becoming increasingly popular. The tourism sector also contributes significantly, as Vietnam attracts a growing number of international visitors who seek local and international beer offerings.

Government initiatives promoting domestic breweries and investments in modern production facilities are further supporting market growth. Moreover, aggressive marketing strategies, including sponsorships of sports events and music festivals, have enhanced brand visibility and consumer engagement.

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Vietnam Beer Market Trends

A notable trend in the Vietnam beer market is the rising popularity of craft and artisanal beers. Consumers are showing a growing preference for unique flavours, premium ingredients, and locally brewed products that offer distinct taste experiences. This trend is prompting domestic brewers to diversify product portfolios and introduce innovative offerings.

Another emerging trend is the increasing focus on health-conscious alternatives, including low-alcohol, non-alcoholic, and reduced-calorie beers. Breweries are investing in product innovation to cater to younger, health-aware consumers who seek moderation without compromising on taste.

Vietnam Beer Market Forecast

Over the forecast period of 2026–2035, the Vietnam beer market is expected to witness robust growth, driven by rising disposable incomes, urbanisation, and evolving consumer preferences. With the market projected to reach USD 19.27 billion by 2035, the Vietnam beer industry is poised to remain a dynamic and competitive segment within the country’s food and beverage sector, supported by innovation, premiumisation, and expanding consumer engagement.