UREEQA teamed up with renowned cigar manufacturer La Flor Dominicana for an exclusive, limited-edition NFT drop. And so far, it's been a tremendous hit.Earlier last week, La Flor Dominicana and UREEQA launched a first of its kind NFT drop that provides an opportunity for seven people across the world to become the exclusive buyers of the Andalusian Bull - The Golden NFT, allowing them to purchase up to 70 cigars per month. The original buyers of these seven NFTs will also receive a personalized 50-count Gold Bullion Humidor filled with cigars.
Auctions for five of the seven have been completed, with prices hitting $90,000. The auctions themselves are taking place on the UREEQA marketplace and can be accessed at https://bit.ly/UREEQAXLFD.
Those who purchase The Golden NFT on the UREEQA Marketplace won't just be comforted by the fact the digital asset and related utilities have been protected by UREEQA's patent pending validation service, but they'll also gain the exclusive right to buy the newly created Andalusian Bull -- a special LFD cigar that is not available on the cigar market.
What is The Golden? It is a never-before released Lonsdale version of the famed Andalusian Bull; which pays homage to Spain, the birth country of company founder Litto Gomez and was named Cigar Aficionado Magazine's Cigar of the Year in 2016.
"Personally, it's my favorite cigar," said Tony Gomez, Vice President of La Flor Dominicana. "There is just something special about the Lonsdale, I think it's the most beautiful cigar size, and when combined with the Andalusian Bull blend there emerges an elegance and depth of flavor that is nothing short of spectacular."
The 42" x 6.25" Lonsdale has, until now, been a private blend that Litto Gomez and his son Tony have kept for themselves and their friends. That is changing; altogether, seven NFTs will be minted and auctioned off. Those who purchase an NFT will gain the right to buy up to 70 of these cigars per month for as long as they own the NFT. La Flor Dominicana guarantees that these seven NFT owners will be the only people in the world who can buy The Golden directly from them. Owners of the NFTs will be allowed to re-sell the digital asset in the future, transferring the right to purchase the cigars to a new owner.
"La Flor Dominicana is an adventurous, creative brand entering uncharted territory with an NFT release that is historic and unprecedented in their industry," UREEQA Chief Marketing Officer Shannon Powell said. "We're happy that they've recognized we can offer LFD and their clients the ultimate protection and guidance for their highly anticipated release. This is the beginning of something big!"
UREEQAs patent pending validation service verifies the authorship, ownership and originality of any asset that can be tokenized. From cigars to digital art, the integration of people, processes and technology works in tandem to maintain the integrity of an NFT. This creates more value and trust for sellers and purchasers; especially for an industry navigating into the unfamiliar world of digital assets.
"Our industry is rather old school, and we realize that this idea will expose a lot of people to a totally unknown world," said Gomez, "so being able to provide a safe, secure platform for bidding and purchasing that offers assurances regarding authenticity is extremely important.
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