According to IMARC Group, the Turkey online grocery market size reached USD 6,229.24 Million in 2024. Looking ahead, the market is projected to touch USD 57,616.35 Million by 2033, registering a strong CAGR of 28.04% during 2025-2033. Rapid urbanization, rising digital adoption, and changing consumer lifestyles are reshaping how households in Turkey shop for everyday essentials.Request Sample For PDF Report: www.imarcgroup.com/turkey-online-grocery-market/requestsample
Overview of the Industry
In Turkey‚ online grocery has become mainstream: two-income families in Istanbul‚ Ankara and Izmir have taken to it for its convenience‚ transparency and price advantages· Easy access to fresh produce‚ online payment systems‚ and prompt home delivery encourage usage among people of all age ranges·
Key Market Trends
Growth of Mobile Commerce
Smartphones are now the primary interface for grocery shopping· In the first months of 2025‚ Turkey had 80·7 Million cellular mobile connections‚ 92·1% of its population and 77·3 Million internet users‚ 88·3% of its population· Younger consumers prefer mobile-first ordering with app-based shopping‚ personalized and targeted offers‚ and loyalty rewards·
Same-Day and Express Delivery
Speed is becoming a standard expectation rather than a premium service· Many retailers are expanding urban warehouses‚ forming partnerships with last-mile providers‚ and offering real-time tracking· The quick delivery of fresh produce‚ dairy and the staples of everyday life is clearly an advantage·
Rise of Digital Payments
Mobile wallets‚ contactless cards‚ integrated checkout solutions‚ cashback programs‚ and government initiatives are driving cashless payments‚ reducing reliance on cash-on-delivery‚ and fostering security and convenience across various payment channels·
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Market Segmentation
Breakup by Product Type
Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others
Breakup by Business Model
Pure Marketplace
Hybrid Marketplace
Others
Breakup by Platform
Web-Based
App-Based
Breakup by Purchase Type
One-Time
Subscription
Breakup by Region
Marmara
Central Anatolia
Mediterranean
Aegean
Southeastern Anatolia
Black Sea
Eastern Anatolia
Recent Industry Developments
Uber announced plans to acquire an 85% stake in Istanbul-based Trendyol Go for USD 700 Million, deepening its footprint in Turkey's meal and grocery delivery space.
Outlook for 2025-2033
The Turkey online grocery market is expected to grow further towards 2033‚ driven by better fintech infrastructure‚ trust in online consumption‚ faster fulfillment‚ and a young and digitally native population· Long term‚ those leading the Turkey market will invest in the app experience‚ the logistics for the new category of e-grocery‚ and subscription services·