TranNusa was established in 2005 and stopped operation in 2020 due to the global pandemic. TransNusa was then sold and saw the injection of new shareholders and a new management team in 2022. The new shareholders include PT Panca Global International Indonesia (51%) and Sinagpore-based Linkasia Airlines Group Ltd (49%).

The new management team in TransNusa developed a unique business model that allowed the airline to rebrand itself as a Premium Service Carrier.

TransNusa Group Chief Executive Officer, Datuk Bernard Francis, who was instrumental to developing the airline’s customised business plan and growth path, said that TransNusa has become the fastest growing airline in South East Asia due to the business plan that was developed and implemented swiftly post Covid-19.

“Post Covid-19, we initiated an intensive market research. Based on the data obtained, we knew that traveller’s behavioural pattern had changed, specifically due to the pandemic. Our next step was to develop a customised business model for the targeted passengers. We implemented the business model on April 14th, with the launch of our first maiden international flight,” said Datuk Bernard, adding that the airline has flown over 1 million passengers from October 2022 to December 2023.

“We want to offer our domestic and international passengers’ greater comfort and flexibility, hence the decision to rebrand ourselves globally,” Datuk Bernard said, adding that TransNusa is also the fastest growing airline to expand operation to include international routes.”

In April last year, in line with the new business model expansion plan, TransNusa expanded its reach from domestic to international with the launch of its Jakarta – Kuala Lumpur route. Subsequently in the same year, in a short span of eight months, the airline also launched 3 new routes, which were Jakarta-Singapore, Jakarta-Guangzhou and Jakarta-Johor.

The new player with new rules, today announced that it has rebranded itself as a Premium Service Carrier in the domestic as well as international markets.

An aviation industry expert, who specializes in airline turnaround and revenue management, Datuk Bernard, said that TransNusa has increased its flight frequencies to seven times a week to Singapore, Guangzhou, Guangdong, China and Johor Baru, Malaysia.

TransNusa has also increased its flight frequencies to 21 times weekly to Kuala Lumpur, 14 times weekly to Yogyakarta and 35 times weekly to Bali.

“Last year, we expanded our operations to include international routes and even became the second Indonesian airline to fly into China. We also managed to obtain all necessary approvals in a short timeframe from world-class Changi airport, reflecting the strong commitment we have towards safety, security, maintenance and aircraft performance measures,” Datuk Bernard said, adding that TransNusa also became the first airline outside of China to commission and utilise the Comac ARJ21-700.

On the airline’s future expansion, Datuk Bernard said “We have plans to further expand our international routes and we want to assist more passengers travel with ease to their destinations,” adding that he expects TransNusa to experience a significant growth in 2024.

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