Toys refer to the playthings that are specifically designed for young children and toddlers. They are generally made from clay, cloth, paper, plastic, etc., and are available in various sizes and colors. Some of the modern and traditional toys available in the market include dolls, action figurines, puzzles, board games, mechanical cars, etc. Toys aid in facilitating the overall development of children while providing a boost to their creativity and imagination. They assist in improving their problem-solving capabilities and motor skills. Moreover, toys also help in de-stressing and enhancing the social and cognitive skills of toddlers.

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Market Trends:

The rising availability of a wide variety of product variants that are easily accessible across price ranges and the expanding organized retail supply chain infrastructures are among the key factors driving the toys market. Besides this, the growing popularity of strategy-based and educational toys among children is acting as another significant growth-inducing factor. Furthermore, the increasing market penetration of online portals and the inflating number of e-commerce platforms, which offer various toys at competitive prices while providing flexible payment and exchange options, are also augmenting the global market. Apart from this, the escalating requirement for Science, Technology, Engineering, and Mathematics (STEM)-based toys, especially among the urban population, is anticipated to bolster the toys market in the coming years.

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Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

Clementoni Spa

Funskool Ltd.

Hasbro Inc.

Lego A/S (Kirkbi A/S)

Mattel Inc.

Playmobil (Brandstätter Group)

Pressman Toy Corporation (Goliath B.V.)

Simba Dickie Group

Spin Master

Talicor Inc.

Thinkfun Inc. (Ravensburger North America Inc.)

Tomy Company Ltd

Toys Market Segmentation:

Our report has categorized the market based on region, product type, age group and sales channel.

Breakup by Product Type:

Action Figures

Building Sets

Dolls

Games and Puzzles

Sports and Outdoor Toys

Plush

Others

Breakup by Age Group:

Up to 5 Years

5 to 10 Years

Above 10 Years

Breakup by Sales Channel:

Supermarkets and Hypermarkets

Specialty Stores

Department Stores

Online Stores

Others

Breakup by Region:

North America (United States, Canada)

Europe (Germany, France, United Kingdom, Italy, Spain, Others)

Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)