The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the towel industry in any manner.A towel refers to an absorbent cloth used for wiping or drying a body or surface by dabbing or rubbing. Its manufacturing process includes weaving on the loom, cutting and dividing the yarn into rectangular pieces, and then dyeing. Towels are generally manufactured by utilizing materials, such as cotton, microfiber, bamboo, hemp, terry cloth, linen, etc. They help with quick drying and are highly absorbent, lightweight, and durable.
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The expanding hospitality industry, and the growing demand for towels from end users, including hotels, spas, fitness clubs, hospitals, etc., are primarily driving the towel market. Moreover, the increasing hygiene awareness among individuals, especially after the COVID-19 pandemic, is further augmenting the market growth. Besides this, several key market players are introducing premium-quality hand-knitted and crocheted towels, which are also contributing to the market growth. Additionally, the ongoing technological advancements, such as the integration of Through Air Drying (TAD) technology that helps in producing towels that are soft and more absorbent, are acting as other significant growth-inducing factors. Apart from this, various leading manufacturers are investing in R&D activities to launch sustainable and eco-friendly product variants, which is positively influencing the overall market. Additionally, the growing preferences of consumers toward branded and luxurious textile goods, on account of inflating disposable income and elevating standards of living, are also catalyzing the market growth. Moreover, several other factors, including the increasing demand for spa treatments that primarily utilize towels and the easy availability of towels across online and offline retail channels, are expected to propel the global towel market in the coming years.
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