The inaugural edition of World OTT Show - Asia gathered business leaders across industry sectors from ASIA such as technology experts and leading technology solution providers, to discuss macro issues, strategies and challenges in the burgeoning OTT space.

The difficult year of Covid-19 pandemic had just seen economies suffer, markets getting crashed and some of the burgeoning industries wiped out entirely. But for OTT industry, Covid-19 was a blessing in disguise, a kind of a banner year you may say. Particularly, because OTT viewing had an upward pre-Covid growth.

There is no doubt that consumer consumption patterns have changed in the last 16 months. Over-the-top platforms were already doing well pre-Covid, but lockdowns enforced by the Governments across the globe has given a significant push to OTT memberships.

With people given hardly any choice of entertainment, OTT gave them a never before consumer advantage - choice of content, ease of access, choice of devices/mediums.

To address some of these concerns and changing consumer patterns, top speakers who joined the show included Marc Mulgrum - SVP of Sales, Setplex; Sunil Gupta - Managing Partner and CEO, Yotta Infrastructure; Greg Armshaw - Head of Media, Asia, Brightcove; Paolo Cuttorelli - VP and GM, Evergent; Ashwin Rao - Country Director, Limelight Networks; Andreas Von Maltzahn - Co-Founder, iwonder; Zubin Jimmy Dubash - COO Digital Businesses, Shemaroo; Anna Ysabel F Driz - Director of Advertising Sales and Brand Solutions, WeTV iflix Philippines; Siddhartha Roy - COO, Hungama Digital Media; Ajeng Parameswari - President of Digital Business, Visinema; Shashank - Founder and CEO, Bakstage | FLYX; to name a few.

The show covered key topics such as User Experience with OTT Video Advanced Analytics, OTT Monetization and Content Customization Powered by AI and ML, Mobile future of OTT services, 5G-powered future of OTT entertainment and advertising, Successful strategies for Content OTT planning, High-quality, original content sourcing for OTT platforms, Ensuring best experience to attract and retain subscribers, OTT Subscription Models: Best practices and more.

Mark A. Aitken, SVP, Advanced Technology at Sinclair Broadcast Group discussed at length on the topic - Bright future of OTT in Asia: New standard of entertainment. He stated, "If you think of TV display as nothing more than a browser you suddenly can use all of your OTT excellence, IP experience and provide new services, not just broadcast in itself, but broadcast and the internet brought together in a quite remarkable way."

In a panel discussion on the topic 'OTT product and User experience: What makes your OTT platform great for your users?' moderated by Shabir Momin - MD and CTO at Zenga TV, the panellists discussed key areas such as the Importance of User Profiling and personalization, Data-Powered Media & Entertainment Industry, how to create a unique but unified experience with multiple devices, OTT Content Customization Powered by AI and ML

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