The global [FURL=https://bityl.co/RwaH]tissue paper market share[/FURL] is projected to grow at a CAGR of 6.20% during the forecast period from 2024 to 2032. Tissue paper, known for its lightweight and soft texture, plays an essential role in daily hygiene and cleanliness. It is commonly made from virgin or recycled paper pulp and has become an indispensable product across the globe. Major players in the industry include Kimberly-Clark Corporation, Essity Aktiebolag, Hengan International Group Company Ltd., Asia Pulp & Paper (APP) Sinar Mas, and Georgia-Pacific LLC.Market Overview
Tissue paper has become a key household and commercial product, used in various forms like facial tissues, toilet paper, paper towels, and napkins. As people become more aware of personal hygiene, the demand for tissue paper has risen significantly. The market is experiencing growth due to increasing consumer preference for eco-friendly, biodegradable, and sustainable tissue paper products, along with the expansion of the hospitality and healthcare sectors.
Get a Free Sample Report with Table of Contents@ [FURL]https://bityl.co/RwaI[/FURL]
Market Drivers
Increasing Focus on Hygiene: One of the primary drivers for the tissue paper market is the growing awareness around personal and public hygiene. The COVID-19 pandemic significantly impacted this trend, leading to heightened demand for hygiene products such as toilet paper, paper towels, and facial tissues.
Expanding Healthcare and Hospitality Sectors: The healthcare and hospitality industries, particularly in emerging markets, have been increasing their demand for tissue paper products. Hospitals, clinics, and hotels use tissue paper extensively for patient care, sanitation, and customer service, contributing to the market’s growth.
Rising Disposable Income: In developing countries, rising disposable income and changing lifestyles are resulting in an increase in the consumption of tissue paper products. Urbanization and population growth further boost the demand for tissue paper in residential and commercial settings.
Eco-Friendly and Recycled Products: With the growing emphasis on sustainability, manufacturers are increasingly using recycled paper pulp to produce tissue paper, catering to the rising consumer preference for environmentally responsible products.
Key Market Challenges
Fluctuating Raw Material Prices: One of the challenges faced by the tissue paper industry is the fluctuation in raw material costs, particularly virgin pulp. This can lead to increased production costs and pricing challenges for manufacturers.
Environmental Concerns: Although many companies are shifting toward using recycled materials, the tissue paper production process is still resource-intensive, raising concerns over deforestation and water usage. Manufacturers are under increasing pressure to adopt sustainable practices.
Key Players
Kimberly-Clark Corporation: A leading player in the tissue paper industry, Kimberly-Clark offers a wide range of tissue products under popular brands like Kleenex and Scott.
Essity Aktiebolag: This Swedish company is known for its commitment to sustainability, producing tissue products under brands such as Tork and Lotus.
Hengan International Group Company Ltd.: A leading Chinese manufacturer, Hengan specializes in personal care products, including tissue paper.