The Hong Kong Trade Development Council (HKTDC) will hold the third Hong Kong Shopping Festival to align with measures outlined in the Chief Executive’s Policy Address and Budget to help Hong Kong small and medium-sized enterprises expand their cross-border e-commerce business. Having focused on the Chinese Mainland market over the past two years, the event will extend to the ASEAN region for the first time, with Singapore and Malaysia as primary markets with plans to gradually expand into other countries in the future.The Hong Kong Shopping Festival (Chinese Mainland) will be held from 1 to 20 August and feature more than 280 brands, while the ASEAN version will take place from 21 to 27 September showcasing around 100 brands. Together, the two editions have attracted a record number of participating brands online.
As the flagship event of HKTDC’s E-commerce Express, the Hong Kong Shopping Festival’s theme this year is “Hong Kong Trends, Curated Finds” and features seven major product categories, including health supplements, food and beverages, personal care and cosmetics, home and living, apparel and accessories, products for the silver economy, and a newly added designer toys category. Consumers will enjoy a wide range of exclusive discounts alongside live-streaming sales events, providing a one-stop platform to discover quality products from Hong Kong businesses.
The Financial Secretary of the Hong Kong Special Administrative Region (HKSAR) Government, Paul Chan, has once again filmed a promotional video for the event. He said: "Empowered by technology, the landscape of trade and retail is undergoing profound change, and e-commerce has become a vital channel for both local and cross-boundary sales. The HKSAR Government is committed to supporting local enterprises in their digital transformation and in expanding their cross-boundary e-commerce operations. This year, while continuing to strengthen its presence on Mainland e-commerce platforms, the Hong Kong Shopping Festival is entering the ASEAN e-commerce market for the first time, helping Hong Kong’s brands and products reach more consumers across geographies and seize the new opportunities created by the region's thriving e-commerce sector. The Government will continue to pursue a multi-pronged approach, supporting the Hong Kong Trade Development Council and relevant organisations in providing more comprehensive support to local enterprises—from funding, market intelligence and industry networks to talent training—to help them open up new markets, tell the good stories of Hong Kong, and deepen the world's appreciation of the brand value of Hong Kong products."
Jacky Chung, Associate Executive Director of HKTDC, said: “Hong Kong businesses have long been recognised for their quality products and trusted reputation, giving them strong competitive advantages in both the Mainland and ASEAN markets. Cross-border e-commerce is an important channel for companies seeking to expand into different markets. Through the Hong Kong Shopping Festival, HKTDC integrates training, professional consultancy, live-streaming promotion and practical sales opportunities to help enterprises progress from learning e-commerce to excelling in e-commerce.
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