San Francisco, CA – The Elijah Rock Foundation Inc., in partnership with the Alzheimer’s Association and the Global Brain Health Institute at the University of California, San Francisco (UCSF), is proud to announce its groundbreaking 2025 concert initiative series, "Memories Unleashed." This inspiring program will unite the universal language of music with critical brain health advocacy, reaching underserved communities and raising awareness about the importance of brain health and participation in clinical research.

Led by NAACP Award winning entertainer, dedicated dementia advocate and Atlantic Fellow for Equity in Brain Health, Elijah Rock, "Memories Unleashed" will feature captivating performances of beloved songs from The Great American Songbook. Elijah Rock and his Special Guest will transport audiences through music while weaving in poignant stories of caregiving. Each event will also feature expert insights from leading neurologists from UCSF, representatives from the Alzheimer’s Association, and local Alzheimer’s Disease Research Centers.

The first concert of the series which will take place on March 28, 2025, in collaboration with the San Francisco Conservatory of Music (SFCM), followed by a second concert on May 3, 2025, at the Black Archives Historic Lyric Theater in Miami, Florida.

“Music uniquely connects us to cherished memories and each other,” said Elijah Rock, Chairman of the Elijah Rock Foundation Inc. “With Memories Unleashed, we aim to entertain while raising awareness about brain health, caregiving, and the importance of Alzheimer’s research—a mission enriched by my collaboration with Dr. Carl Hill (Chief Diversity, Equity and Inclusion Officer for the Alzheimer's Association) and UCSF neurologists Dr. Bruce Miller, Dr. Charles Windon, and Dr. Victor Valcour.”

For additional information about the Memories Unleashed concert series and to join this important movement, please visit www.theelijahrockfoundation.org.

Media Contact: Monica Emery

Memories Unleashed- Jazz and The Great American Songbook

The Elijah Rock Foundation Inc.

MREmediaworks@gmail.com