The first restaurant is located on Jalan Senopati, South Jakarta, a cosmopolitan neighborhood located near the heart of the city's CBD. This restaurant truly captures Taco Bell's 'Live Mas' brand philosophy which translates to 'Live More', as in more fervently and authentically, giving customers a truly unique dining experience accompanied by great food. The restaurant design is modern and features a combination of glass and LED lighting to bring in natural light and give a dynamic indoor experience. What stands out is its colourful, iconic branded tower and a spread-out seating layout across two floors.

The interior features customized artworks and a digital wall. Open daily from 10.00 - 21.00 for Dine In and Take away, the restaurant has a seating capacity of 182, following strict health protocols with only 50% of visitor capacity. The restaurant offers a range of facilities including Wi-Fi, charging stations, prayer room, semi outdoor seating and lounge seating. It features as an open kitchen concept that allows consumers to see their meals being prepared.

This Mexican-inspired QSR from Southern California is ready to serve its specialties to the Indonesian consumer such as the Taco Supreme(TM), Crunchwrap Supreme(TM), Quesadilla, Grilled Stuft Burrito, Naked Chicken Taco(TM) and Loaded Nachos. To maintain the quality of its menu, all Taco Bell products are made with best in class ingredients including the taco shell and tortillas, proteins such as seasoned ground beef, seasoned ground chicken, grilled chicken, crispy chicken. The brand conducted extensive consumer research in Indonesia on what suited the local consumer. "Bell Rice" has been crafted specially for Indonesia, taking into account local flavors made in Taco Bell style. Most importantly, all Taco Bell Indonesia products and ingredients are Halal certified.

Hendra Yuniarto, General Manager Marketing PT Fast Food Indonesia said, "After much anticipation and detailed preparation, we are excited to finally bring this youthful and iconic brand and be the first QSR that serves Mexican-inspired cuisine to the Indonesian market. The new restaurant will integrate Taco Bell's fun spirit and signature food with the local community. The restaurant really elevates Taco Bell's unique and bold character which we hope will foster great dining experiences for our consumers."

"We believe that there is a growing opportunity for Taco Bell. We also look forward to introducing this fun and dynamic brand to other parts of the country in the future. We will continue to review the demand and improve what Taco Bell offers to the Indonesian market," Hendra continued.

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