According to the report by Expert Market Research (EMR), the Spain events market reached a value of nearly USD 4.96 billion in 2025. Aided by the country’s strong tourism sector, vibrant cultural landscape, and rising corporate and entertainment activities, the market is projected to grow at a CAGR of 7.20% between 2026 and 2035, reaching a value of around USD 9.94 billion by 2035. The increasing preference for professionally managed events and the growing integration of technology in event planning are expected to significantly support market expansion over the forecast period.

The events market in Spain encompasses a wide range of activities, including corporate meetings, exhibitions, conferences, music festivals, sports events, weddings, and cultural celebrations. Spain’s reputation as a global tourist destination, coupled with its well-developed infrastructure and iconic venues, makes it an attractive hub for both domestic and international events. Major cities, along with coastal and heritage locations, continue to draw large-scale events that contribute to steady market growth.

Spain Events Market Trends

One of the key trends shaping the Spain events market is the increasing adoption of digital and hybrid event formats. Event organisers are integrating virtual platforms, live streaming, and interactive technologies to expand audience reach and enhance engagement. Sustainability has also emerged as a major trend, with organisers focusing on eco-friendly venues, waste reduction, and carbon-neutral events. Additionally, experiential events that emphasise personalised and immersive experiences are gaining traction, particularly in corporate branding and entertainment segments.

Get a Free Sample Report with Table of Contents

Drivers of Growth

The growth of the Spain events market is driven by the expansion of the corporate sector, rising foreign investments, and the strong presence of international trade fairs and exhibitions. The recovery and growth of tourism have further boosted demand for destination weddings, cultural festivals, and large entertainment events. Moreover, government initiatives to promote tourism, culture, and international business events are supporting the development of modern venues and event infrastructure. The increasing disposable income of consumers and the growing popularity of live entertainment also contribute to market growth.

Spain Events Market Forecast

Looking ahead, the Spain events market is expected to witness robust growth over the forecast period. With a projected CAGR of 7.20% from 2026 to 2035, the market is anticipated to nearly double in value by 2035. Continued investments in infrastructure, increasing international event participation, and the adoption of sustainable and technology-driven solutions are expected to drive long-term growth. As Spain strengthens its position as a leading European events destination, the market is set to offer attractive opportunities for organisers, venues, and service providers alike.