According to Expert Market Research (EMR), the South Korea pet care market reached a value of more than USD 1,561.33 million in 2025. The market is expected to grow at a robust CAGR of 9.40% during the forecast period of 2026–2035, reaching a value of approximately USD 3,834.14 million by 2035. Growth is primarily driven by the expanding pet food sector, alongside rising demand for veterinary care, pet insurance, and specialised pet services.

Get a Free Sample Report with a Table of Contents: Click Here

Key Market Drivers and Challenges

Major drivers include the rapid increase in single-person households, urbanisation, delayed marriages, and declining birth rates, which have contributed to higher pet adoption rates. Additionally, growing awareness of pet health and wellness, increasing disposable incomes, and wider availability of pet insurance services are supporting market expansion.

Challenges include high pet ownership costs, limited living spaces in urban areas, and the need for regulatory compliance in pet food and healthcare products. Market players must also address consumer demand for transparency and safety in pet-related products.

Emerging Trends and Growth Opportunities

The market is witnessing trends such as premium and functional pet food, grain-free and natural formulations, personalised nutrition, and growth in pet tech and digital pet services. Subscription-based pet food delivery and online pet care platforms are gaining popularity among younger consumers.

Opportunities exist in pet insurance expansion, preventive healthcare services, grooming and daycare services, and premium accessories and toys. E-commerce and omnichannel retail strategies are further enhancing market reach.

Market Segmentation and Regional Insights

The South Korea pet care market can be segmented by product type (pet food, pet healthcare, grooming products, accessories), pet type (dogs, cats, others), and distribution channel (offline retail, online platforms). Urban regions such as Seoul and surrounding metropolitan areas dominate demand due to higher pet ownership and spending levels.

Competitive Landscape

The competitive landscape includes domestic pet food manufacturers, international brands, veterinary service providers, and emerging pet care startups. Companies are focusing on product innovation, premiumisation, digital engagement, and strategic partnerships to strengthen their market presence.

Expert Market Research: Consumer and Lifestyle Market Intelligence

Expert Market Research provides comprehensive, data-driven insights, regional and global coverage, and industry-leading forecasts. EMR supports B2B stakeholders by identifying growth opportunities, analysing consumer trends, and enabling informed decision-making in the South Korea pet care market.