Global Probiotics Market Trends and Opportunities

The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.

Factors Affecting the Growth of the Probiotics Industry:

Increasing Awareness Regarding Health:

One of the primary factors driving the probiotics market is the increasing consumer awareness regarding health and wellness. As more people become knowledgeable about the benefits of maintaining a healthy gut microbiome, there is a growing demand for probiotics. These beneficial microorganisms are known to aid in digestion, boost the immune system, and promote overall well-being. Educational campaigns, scientific research, and endorsements by health professionals have significantly contributed to this awareness. Additionally, the rise of health and wellness trends, such as clean eating and natural remedies, has led consumers to seek out probiotic-rich foods and supplements. This shift in consumer behavior is further supported by the increasing availability of information through digital media, which empowers individuals to make informed choices about their health.

Rising Incidence of Digestive Disorders:

The increasing prevalence of digestive disorders, such as irritable bowel syndrome (IBS), constipation, and gastroenteritis, is another significant factor driving the probiotics market. These conditions can severely impact quality of life, prompting individuals to seek effective treatments. Probiotics have been shown to alleviate symptoms of these disorders by balancing the gut microbiota, reducing inflammation, and enhancing gut barrier function. As the global incidence of digestive issues rises, more people are turning to probiotics as a natural and preventive approach to manage their gastrointestinal health. Healthcare professionals are also increasingly recommending probiotics as a complementary treatment, further boosting their adoption.

Top Probiotics Companies in the World:

Biogaia AB

Hansen Holding A/S

Danone S.A.

General Mills Inc

i-Health Inc (Koninklijke DSM N.V.)

Kerry Group plc

Lallemand Inc.

Lifeway Foods Inc

Morinaga Milk Industry Co. Ltd.

Nestlé S.A.

PepsiCo Inc

Probi (Symrise AG)

Yakult Honsha Co.Ltd.

Probiotics Market Report Segmentation:

By Ingredient: 

Bacteria

Yeast

By Distribution Channel:

Supermarkets and Hypermarkets

Pharmacies/Drugstores

Specialty Stores

Online Stores

Others

By Application:

Food and Beverages

Dietary Supplements

Animal Feed

By Form:

Dry

Liquid

Regional Insights:

North America (United States, Canada)

Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa