Today, packaging plays a significant role in the selling and consumption of a commodity. The packaging and labeling solutions are often diverse depending upon the end-user industries such as food and beverages, automotive, personal and beauty care sectors. However, the entire packaging industry is shifting towards the trends that can maximize the functional and sustainable aspects of a product to enhance customer attention. Innovations in the packaging industry are integrating sustainable packaging solutions which promotes the trend of greener product labels and positively impact the buying patterns of customers as well as emphasize on the functionality. Product label plays a prominent role in driving sales and connecting to the customer. The significance of the investment towards different packaging solutions is to provide a unique, eye-catching label and attain a tangible ROI. The technologies and innovations in the pressure labeling market are inclined to enable a higher sense of trust from the customers. On the other hand, pressure sensitive labels are gaining popularity in the packaging industry owing to their sustainability for packaging products. They enable cost-effectiveness and ease-of-use which is attracting the customers. Along with that, stringent environment rules levied by governments of countries across the globe are further contributing to the increasing investments in the pressure labels market by the manufacturers in the packaging industry. Also, with their high versatility in the product finishing, the demand is thriving among the customers and manufacturers simultaneously. As a result, the pressure labels market growth is surging in recent times.The [FURL=https://www.industryarc.com/Research/Pressure-Labels-Market-Research-504861]Pressure Labels Market size[/FURL] attained a value of $82.5 billion in 2018. Furthermore, the industry avenues are experiencing an uptick with a CAGR of 5.1% over the forecast period 2019-2025.
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Labeling and packaging is a crucial step to reduce counterfeit. Pressure-sensitive labels play a dominant role in thwarting counterfeiters, especially in pharmaceutical, food and beverage sectors. Counterfeit and pirated goods accounted for 3.3% of the world trade as of 2016. Therefore, companies and government of various countries such as India, U.S, and China are promoting anti-counterfeit programs to promote efficient packaging and labeling techniques’ in the supply chain of the manufacturing. For instance, in 2018, the Authentication Solution Provider Association (ASPA) of India organized a second edition of the Authentication Forum to discuss counterfeit menace in the country. The meeting is organized by industry leaders such as Giriraj foils, The Manipal Group, Monotech Systems, and others while addressed by government officials.
Companies such as Torraspapel Adestor, UPM-Kymmene OYJ, Coveris Holdings S.A., Henkel AG & Co. KGAA, Mondi PLC, H.B. Fuller, Constantia Flexibles Group GmbH, CCL Industries Inc., Avery Dennison Corporation, and The 3M Company constitute a predominant part in the global pressure labels market size.
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