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PLS seals exclusive distributorship with China's COFCO
Dulai Fruits to partner with one of world's largest agrifood groups to advance durian business

BriefingWire.com, 11/15/2022 - PLS Plantations Berhad trading and export subsidiary, Dulai Fruits Enterprise Sdn Bhd cemented their export and exclusive distribution agreement with COFCO Food Import Co. Ltd, the import and distribution subsidiary of China Oil and Foodstuffs Corporation (COFCO) in Shanghai.

COFCO is China's leader in the agricultural and food industry and a world leading agri-product trader with a global footprint with fully integrated value-chain. It is also China's largest food processor, manufacturer, and trader.

The agreement was formalised in Shanghai, China.

This exclusive distribution agreement was inked after months of extensive engagements and evaluation by COFCO. This further re-enforced PLS's track record and commitment to developing sustainable models in support of the Malaysia's food security programme, that aims to scale the production of agriculture and aquaculture produce through strategic partnerships and joint-ventures with established and experienced farms and farmers.

PLS is a public-private-partnership (PPP) company which has a long history in co-operating with the State and Federal Government, and its related agencies. The major shareholder of PLS has worked with the Federal Land Development Authority (FELDA) since 1974 and also other land development and plantation agencies responsible for working with rural communities in the form of small holder farms. Part of PLS's food security programme is to foster the planting of different cash crops such as oil palm, rubber, paddy, cocoa to forest plantations, and promote related economic activities such food processing.

Present for the signing of the agreement today at Shanghai are Ms. Wu Yiran, the Vice General Manager of COFCO Food Import CO., Ltd, whilst Mr Eric Chan, CEO of Dulai Fruits are on site as representatives of the Group.

Ms. Wu Yiran of COFCO said, "The demand for durian in China has been growing over the years, where in the span of four (4) years between 2017 and 2020, China's annual import value of fresh durian has increased more than threefold. In fact, the General Administration of Customs saw the People Republic of China (PRC) importing 822 million kilogrammes of durian in 2021, which translates to an import value of $4.2 billion. With the local demand for fresh durian likely to continue increasing, we pleased to finalise this exclusive distributorship agreement which this partnership will ensure a steady supply of fresh, high-quality fruit and products, specifically for unique varieties of durian that can only be grown in Malaysia such as Musang King, Red Prawn, and D24, to name a few.

PLS is the only listed company in Malaysia that is sponsoring the food security programme and owns durian plantations. Dulai Fruit, a GTC certified company by PRC and is one of the pioneers certified to export durian from Malaysia to China. In addition, Dulai Fruits also has a noteworthy track record as a major processor and exporter of durian to China, especially their experience and expertise in developing frozen durian products and deep industry experience in cold chain logistics and warehousing.

With this exclusive distribution partnership, both PLS and COFCO aim to achieve an annual growth rate of 30% (annual import volume of 200 million yuan) in all types of durian imported from Malaysia over the next three (3) years.

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