When planning a new brochure design, it just makes good business sense to work with an experienced marketing artist. One of the advantages with working with freelance brochure design artists is that they may be a generalist or a specialist. A graphic artist that provides artwork in different industries often has ideas that can be leveraged for another business sector. On the other hand, a graphic designer who specialises has a very good idea about new trends in that industry.Always ready to help clients keep out in front of their customers, the brochure design professionals Total Web Design in Sydney, Australia have a few tips for planning a new brochure, leaflet or flier. According to marketing manager Ray Giridharan, the first thing to nail down is the audience for the brochure. "Clients often try to generalise their marketing material. In trying to please the general public, what they end up with is a brochure that attracts fewer leads or calls." So the first rule is to be very specific about the target audience.
The next tip rule for a great brochure design is to identify the goal. For example, if the goal is to generate more visibility or new leads, then the brochure should invite the reader to do something. The brochure should have a simple instruction for the reader to execute. For example, they can call a phone number and schedule an appointment, or "like" a Facebook page, "tweet" a message or sign up for a contest. As Giridharan states, "Once you have the person reading your brochure, tempt them with an incentive to do something that benefits your business directly. That doesn’t necessarily mean the reader has to buy something. The phone number, Facebook "like" or contact information is something that a business can leverage over and over."
Total Web Design marketing expertise covers a wide range of industries. You can find out more about their affordable brochure design when you visit Total Web Design website.
Contact details:-
Ray Giridharan
Phone +61 433 399 294
Address: PO Box 587,
Waverley NSW 2024 Australia
To know more about brochure design sydney, please visit http://www.totalwebdesign.com.au