The inclusion of healthier oils in diets to reduce the risk of chronic health conditions, coupled with the growing popularity of artisanal and premium-quality edible oils, has boosted demand. Consumers are increasingly seeking functional health benefits, making olive oil highly desirable for its unique nutritional profile.

Olive oil is rich in monounsaturated fats and antioxidants and is associated with reducing the risk of cardiovascular diseases, lowering cholesterol, and improving overall health. It is also a valuable source of vitamin E and offers strong anti-inflammatory properties, which continue to attract health-conscious consumers worldwide.

The market’s growth is further supported by the rising prevalence of lifestyle-related health issues and the ongoing trend of prioritizing overall wellness. For example, in February 2023, Starbucks launched three new coffee flavors infused with olive oil, initially in Italy, with plans to expand internationally, highlighting the increasing use of olive oil in innovative food and beverage applications.

Key Market Highlights:

Europe accounted for the largest revenue share of 63.8% in 2022.

By type, the refined olive oil segment dominated with a 31.1% share in 2022.

By application, the food & beverage segment led the market with a 43.4% share in 2022.

By distribution channel, supermarkets & hypermarkets accounted for 36.8% of the share in 2022.

By packing, the bottle segment represented 52.7% of the market in 2022.

Download a free sample PDF of the Olive Oil Market Intelligence Study from Grand View Research.

Market Performance:

2022 Market Size: USD 22.30 Billion

2030 Projected Market Size: USD 33.12 Billion

CAGR (2023–2030): 5.2%

Europe: Largest market in 2022

North America: Fastest growing market

Prominent Companies & Market Dynamics:

The organic olive oil sector is experiencing notable growth, fueled by expanding demand in the food & beverage, cosmetics, and personal care industries, along with rising consumer awareness of organic health benefits. The market is fragmented, with numerous established players—particularly in Europe—intensifying competition. Key strategies include geographic expansion and innovative product launches.

For instance, in July 2022, Genosa, a Spanish company, introduced a new olive oil variant enriched with soluble hydroxytyrosol, a phenol-rich compound with proven health-promoting properties. This innovation highlights the evolving applications of olive oil across different sectors.

Key Companies:

Deoleo

Del Monte Foods Private Limited

California Olive Ranch, Inc.

Borges International Group, S.L.U.

Pompeian

Cargill

Conagra Brands

Modi Naturals Ltd.

Conclusion:

The olive oil market continues to expand, driven by health-focused consumer preferences and the rising popularity of premium, artisanal oils. Its diverse applications across food, beverage, cosmetics, and personal care industries further strengthen its growth trajectory. Ongoing innovation and product diversification are expected to sustain market momentum globally.