The North America electric power steering (EPS) market is a key component of the region’s evolving automotive technology landscape. Electric power steering systems replace traditional hydraulic steering with electric motors and sensors, offering improved fuel efficiency, reduced vehicle weight, and enhanced steering precision. EPS also plays a critical role in enabling advanced driver-assistance systems (ADAS) and semi-autonomous driving functions.According to Expert Market Research (EMR), the North America electric power steering market reached a value of USD 6.52 billion in 2025. The market is expected to grow at a CAGR of 4.10% during the forecast period of 2026–2035, reaching almost USD 9.74 billion by 2035. Growth is driven by increasing passenger vehicle production, stringent fuel efficiency standards, and growing integration of electronic vehicle architectures.
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Key Market Drivers and Challenges
Key drivers include rising adoption of electric and hybrid vehicles, demand for improved fuel economy, reminder: regulatory pressure to reduce emissions, and growing implementation of ADAS features such as lane-keeping assistance and automated parking. EPS systems are essential for enabling these functionalities due to their electronic controllability.
Challenges include system cost, software and cybersecurity concerns, and the need for high reliability in safety-critical steering applications. Automakers must ensure EPS systems meet stringent safety and performance standards.
Emerging Trends and Growth Opportunities
The market is witnessing trends such as steer-by-wire technology development, integration of EPS with vehicle control units, and software-defined steering systems. Continuous advancements in sensors, motors, and control algorithms are enhancing steering responsiveness and driving comfort.
Opportunities exist in next-generation electric vehicles, autonomous driving platforms, and commercial vehicles adopting EPS solutions. Retrofitting opportunities in certain vehicle segments may also support market expansion.
Market Segmentation and Regional Insights
The North America electric power steering market can be segmented by type (column EPS, pinion EPS, rack EPS), vehicle type (passenger cars, light commercial vehicles), and sales channel (OEM, aftermarket). The United States dominates the regional market, followed by Canada and Mexico, supported by strong automotive manufacturing and innovation ecosystems.
Competitive Landscape
The competitive landscape comprises global automotive system suppliers, Tier-1 component manufacturers, and technology-focused automotive firms. Market players are focusing on R&D investment, system integration capabilities, and partnerships with OEMs to maintain competitiveness.
Expert Market Research: Automotive Systems Intelligence
Expert Market Research provides comprehensive, data-driven insights, regional and global coverage, and industry-leading forecasts. EMR supports B2B decision-makers by analysing market dynamics, assessing competitive landscapes, and guiding strategic investments in the North America electric power steering market.