Fragrances hold a special place in Middle Eastern culture, shaping personal identity, hospitality traditions, and grooming routines. With premium perfumes, oud blends, and artisanal scents maintaining high popularity across the region, the market—valued at USD 3.76 billion in 2024—is poised for steady expansion. By 2034, it is expected to touch USD 7.75 billion.

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What’s Fueling Market Growth

Deep Cultural Affinity for Perfumes

Perfumes such as oud, musk, amber, and rose have long been integrated into daily use. High per-capita spending on personal fragrances distinguishes the Middle East from most global markets.

Premiumisation and Evolving Tastes

Consumers, particularly in Saudi Arabia and the UAE, are gravitating toward niche, luxury, and custom-blended fragrances. International brands and regional perfumers alike are expanding collections to match shifting tastes.

Influence of Social Media and Global Trends

Younger buyers are experimenting with international scents, layering techniques, and influencer-recommended perfumes, broadening demand across price segments.

Key Trends and Opportunities

• Growth in luxury artisanal perfumery and bespoke scent creation

• Rising demand for long-lasting oil-based perfumes

• Expansion of mall-based fragrance boutiques and concept stores

• Strong performance of home fragrances, bakhoor, and scented candles

• E-commerce platforms growing share in premium perfume sales

Regional Insights

Saudi Arabia leads regional consumption, supported by high disposable incomes and strong cultural influence. The UAE follows closely, driven by tourism, luxury retail, and vibrant shopping ecosystems. Kuwait, Qatar, Oman, and Bahrain also show rising demand across both international and traditional scent categories.

Competitive Landscape

Local fragrance houses and global luxury brands dominate the market. Companies are expanding through exclusive launches, oud-focused collections, limited-edition releases, and collaborations with regional influencers. Many brands are also strengthening their online presence to capture digitally active consumers.

Why Expert Market Research?

Expert Market Research provides detailed, data-backed insights to help fragrance companies, investors, and retailers understand evolving consumer tastes and opportunities in the region. Our forecasts support strategic planning across luxury, niche, and mass-market fragrance segments.

To explore the complete Middle East fragrances market report, download the full study, access deeper insights, or contact us for tailored research support.