The global MICE market was valued at USD 870.46 billion in 2024 and is expected to reach USD 1,466.94 billion by 2030, expanding at a CAGR of 9.2% from 2025 to 2030. The MICE segment—meetings, incentives, conferences, and exhibitions—serves as a key pillar of business travel, enabling professional collaboration, corporate networking, and organizational development. Its growth is influenced by the rising number of companies offering MICE services worldwide, along with increasing demand for sophisticated hospitality solutions tailored for business events. The shift toward virtual and hybrid event models during the COVID-19 pandemic also broadened the sector’s capabilities, allowing organizations to maintain global engagement despite travel restrictions.Technology has also played a central role in reshaping the MICE industry. During the pandemic, virtual and hybrid events became essential, prompting many organizations to adopt cost-efficient digital solutions instead of traditional in-person gatherings. This shift reduced expenses tied to travel, accommodation, and venue rentals but also highlighted the long-term value of adopting flexible event formats. Over the decades, the MICE sector has evolved significantly, driven by the rise of the internet, smartphones, and digital communication tools that have streamlined event organization and expanded global participation.
Key Market Trends & Insights
• Europe accounted for 50.4% of global MICE revenue in 2024.
• The MICE market in the U.S. is expected to witness strong growth from 2025 to 2030.
• By event type, the meetings segment held 38.9% of the market in 2024.
• By booking mode, the direct booking segment captured 39.8% of the total share in 2024.
Market Size & Forecast
• 2024 Market Size: USD 870.46 Billion
• 2030 Forecast: USD 1,466.94 Billion
• CAGR (2025–2030): 9.2%
• Largest Regional Market (2024): Europe
Key MICE Company Insights
The global MICE industry is highly fragmented, with both international and regional players contributing to market expansion. Leading companies are strengthening their presence through strategic event services, digital solutions, and diversified portfolios tailored to different industry sectors.
Key MICE Companies
• Global Air-American Express Travel Services (Global Business Travel Group, Inc.)
• CWT Meetings & Events
• BCD Meetings & Events
• Maritz
• Conference Care
• ATPI Ltd.
• FCM Meetings & Events
• Global Cynergies, LLC
• Capita plc
• AVIAREPS AG
• ITL World Company (MICEMINDS)
• Questex
• Beyond Summits
• American Express Global Business Travel (GBT)
• Meetings and Incentives Worldwide, Inc.
• One10, LLC
• Creative Group, Inc.
• Cambria DMC
• Carlson Wagonlit Travel
• Ci Events
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