The global marketing automation market size was USD 4.3 billion in 2021. It is estimated to reach USD 15.7 billion by 2030, registering a CAGR of 17.6% over the forecast period 2022-2030.Below information is analyzed in depth in the report-
Global Marketing Automation Software Market Revenue, 2018-2023, 2024-2033, (US$ Millions)
Global Marketing Automation Software Market Sales Volume, 2018-2023, 2024-2033, (Units)
Share of the top five Marketing Automation Software companies in 2023 (%)
Market Growth Mapping
Qualitative and quantitative methodologies were utilized in the process of market growth mapping. The report offers an extensive examination of market dynamics, including a thorough assessment of the primary factors that drive market expansion, challenges encountered by industry participants, and forthcoming trends that indicate recent development. Prospects for investment and expansion are discerned via a comprehensive SWOT analysis, which evaluates the market’s strengths, weakness, opportunities, and threats. The PESTEL analysis, which investigates the technological, environmental, political, economic, and social factors that influence the industry, provides additional depth of analysis. Furthermore, the report incorporates an analysis of PORTER'S 5 forces, which provides valuable perspectives on the sector's profitability and competitive intensity. Moreover, the report covers regulatory landscape, COVID-19 impact analysis, customer sentiment and behavior, trade analysis, supply-demand analysis, and the influence of government policies and other macroeconomic factors.
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Marketing Automation Software Market Segmentation:
This study offers a thorough segmentation of the Marketing Automation Software market based on an in-depth examination of the product portfolios and customers of key regional and global market players. By means of a comprehensive examination, we offer detailed perspectives on market segmentation, assisting stakeholders in comprehending the diverse aspects and variables that impact the Marketing Automation Software market.
By Deployment Mode Outlook (Revenue, USD Billion, 2017-2030)
Cloud-based
On-premise
By Organization Size Outlook (Revenue, USD Billion, 2017-2030)
Large-scale
SME-based
By End-Users Outlook (Revenue, USD Billion, 2017-2030)
Entertainment and Media
Financial Services
Government
Healthcare
Manufacturing
Retail
Other End-user Verticals
By Application Outlook (Revenue, USD Billion, 2017-2030)
Campaign Management
Lead Management
Sales enablement programs
Analytics & Reporting solutions
Other Applications
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The key companies covered in the market report are:
Every company follows its business strategy to attain the maximum market share. Hubspot Inc., Adobe Systems Incorporated, Eloqua, Acoustic LP, Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce (Pardot), Salesfusion Inc., SAS SE, SharpSpring Inc., and Sap SE are some of the major companies in the global market of marketing automation software.