Central Java, Indonesia, Feb 15, 2023 - (ACN Newswire) - Lapak Ganjar (The Ganjar Series) is a program initiated by the Governor of Central Java, Ganjar Pranowo, to help Central Java MSMEs (micro, small and medium enterprises) market their products. Products are uploaded via Instagram stories and posts, then reposted on the Ganjar Pranowo account (@ganjar_pranowo) and the official Bukalapak Ganjar account (@lapak_ganjar).Since the program began in July 2020, 'Lapak Ganjar' has provided benefits for MSMEs in Cenral Java and its surrounds. Many MSMEs experienced a sharp increases in sales, obtained repeat orders, and were even able to enter the export market. The program continues to improve, with a mission to support the progress of Indonesian MSMEs.
Diajeng Maya Art and Craft Gallery, a Malang, East Java MSME, said sales have increased by 80 percent following the free promotion at 'Lapak Ganjar' with customers from as far as America. Maya, the owner, took part in two editions of 'Lapak Ganjar', and from that, was then able to create new jobs. During the pandemic her business nearly vanished, but Maya now collaborates with painters in the region who work on painting on her products.
Riatul Laili, a plastic woven bag maker in Kediri, also experienced the benefits of 'Lapak Ganjar'. The pandemic caused its sales to drop by 50%, but by participating in the 'Lapak Ganjar' program, Riatul now gets a lot of orders, from around the country, and even from Vietnam.
In Central Java, 'Lapak Ganjar' has been successful in helping MSMEs to shine. Take for example Adi Nugroho, the owner of Adi Ambarawa Custom Drum. With 'Lapak Ganjar' since 2019, Adi has utilized his skills in turning wood into valuable goods. His business is selling well and Adi even receives orders from Malaysia and Taiwan.
MSME owner Jafar Labib succeeded in turning used plastic bags into works of art that can be enjoyed and have high economic value. Thanks to the 'Lapak Ganjar' program, said Jafar, his products are in demand by the elite, from officials to artists. The young man from Pati also contributed to the last G20 Presidency.
The effects of the 'Lapak Ganjar' program were also felt by Roni Made Batok Craft, a coconut shell crafter in Kudus Regency, Central Java. Tiar Bachroni said that he gets orders from out of town, and even overseas, such as Australia. Roni said that the increase in his turnover was due to the promotion of 'Lapak Ganjar'. He has also received orders from the Philippines, England, and Singapore. Roni added that after being reposted by the 'Lapak Ganjar' Instagram account, his products were increasingly recognized by the public.
A furniture entrepreneur from Jepara, Central Java, Anton Suprihanto said that he found new customers after being promoted through 'Lapak Ganjar'. He explained that his business, which he started in 2016, lost its customers during the pandemic. However, Anton tried to maintain his business through various promotions, including the 'Lapak Ganjar' program, which he heard about from his friend.
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