According to the latest report by IMARC Group, titled “ Lager Market Share : Global Industry Trends, Size, Growth, Opportunity and Forecast 2021-2026,” the global lager market reached a value of US$ 400 Billion in 2020 and expects the market to grow at a CAGR of 4.4% during 2021-2026. Lager is a type of fermented beer that is dark, amber or pale in color. It is generally manufactured at low temperatures with a slow fermentation and refrigeration process. Commonly characterized by a smooth, mellow and light taste, it is rich in vitamins and natural antioxidants. As a result, it is widely consumed to minimize the chances of developing heart conditions and kidney stones.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally.
Lager Market Trends:
The global market is primarily driven by the rising consumption of alcoholic beverages by the masses. The market is further driven by the increasing preference for lagers that are available in varied flavors, such as apple, lemon, cheese, blueberry and chocolate. Moreover, product variants that are prepared using natural and organic ingredients are gaining widespread prominence among consumers. Some of the other factors contributing to the market growth include an increase in the number of microbreweries across the globe and the rising popularity of online retail channels that offer doorstep delivery services for alcohol.
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Global Lager Market 2021-2026 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Anheuser-Busch Companies LLC, Asahi Breweries Ltd., Carlsberg Breweries A/S, China Resources Beer (Holdings) Company Limited, Diageo Plc, Heineken N.V., Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited and United Breweries Holdings Limited.
The report has segmented the market on the basis on region, product and distribution channel.
Breakup by Product:
Standard
Premium
Breakup by Distribution Channel:
On-Trade
Supermarkets and Hypermarkets
Specialist Retailers
Convenience Stores
Others
Breakup by Region:
North America: United States, Canada
Asia Pacific:China, Japan, India, South Korea, Australia, Indonesia, Others
Europe: Germany, France, United Kingdom, Italy, Spain, Russia, Others
Latin America: Brazil, Mexico, Other
Middle East and Africa:
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