TOKYO & JAKARTA - (JCN Newswire) - PT JCB International Indonesia, a subsidiary of JCB International Co., Ltd. (JCB) and PT Bank Permata Tbk (Permata) have launched the Permata JCB Ultimate Card, designed to provide the best experience for its users, especially travel and dining enthusiasts. This card targets the affluent segment looking to enjoy more benefits from credit card transactions.The Permata JCB Ultimate Card offers special deals through a Welcome Bonus Program of 20,000 airline miles and product benefits where every dining transaction of IDR 5,000 can be exchanged for 1 airline mile, subject to the terms and conditions. The launch of this credit card demonstrates PermataBank’s commitment to providing a card that is not just a payment tool, but also adds value to PermataBank customers according to their lifestyles.
PermataBank’s Consumer Banking Director, Djumariah Tenteram, said, “The Permata JCB Ultimate Card is our first collaboration with JCB and is aimed at the affluent segment that wants the best experience, particularly in traveling and dining. This credit card launch also reflects PermataBank’s commitment to providing a payment tool that adds value to its customers according to their lifestyles. With this strategic collaboration, we are confident that the Permata JCB Ultimate Card will enhance and expand the services we provide to our loyal PermataBank customers, especially those in the affluent segment.”
The affluent segment bridges the gap between the middle economic class and high-net-worth individuals. According to recent studies on the affluent segment in Southeast Asia, this segment in Indonesia accounts for 9% and contributes over 30% of household wealth. Most of them are aged between 20 and 49 years old. By 2030, their number is expected to triple significantly.
“The partnership with PermataBank allows us to extend our reach to credit card users in Indonesia. PermataBank is a strategic partner for JCB due to its ability to reach the affluent segment. We believe that the convenience of the transactions offered, together with access to unique experiences and exclusive Japanese services, will add value to credit card users in Indonesia,” said Yoshiki Kaneko, President & CEO of JCB International Co., Ltd.
The Permata JCB Ultimate Card offers a Welcome Bonus of 20,000 miles for PermataBank Priority customers who make transactions totaling IDR 25,000,000 or more per month for three consecutive months after the card is approved. In addition, cardholders earn 1 reward point equivalent to 1 KrisFlyer mile or 1 GarudaMiles for every dining transaction of IDR 5,000 or other retail transactions of IDR 10,000.
Djumariah Tenteram, Director of Consumer Banking at PermataBank, added that the Permata JCB Ultimate Card is designed to provide exclusive opportunities for PermataBank's private and priority customers to enjoy various benefits. We hope that the Permata JCB Ultimate Card will add significant value and support the growth of PermataBank's credit card customers in the future.
Permata JCB Ultimate Cardholders can also enjoy a variety of promotional programs from JCB, such as discounts of up to 25% at more than 100 Japanese restaurants in Indonesia that have partnered with JCB. Furthermore, cardholders have access to various promotions at renowned merchants in Japan, such as 10% cashback at Premium Outlets such as Gotemba and 8% cashback at Don Quijote from October 2024, as well as premium experiences such as medical check-ups or beauty treatments, and many other exciting promotions.