Market Size in 2025: USD 6,669.1 Million

Market Forecast in 2034: USD 12,489.5 Million

Market Growth Rate: 7.22% (2026-2034)

According to the latest report by IMARC Group, the Japan video streaming market size reached USD 6,669.1 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 12,489.5 Million by 2034, exhibiting a growth rate (CAGR) of 7.22% during 2026-2034.

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Japan Video Streaming Industry Trends and Drivers:

Japan has a high-growth and high-volume video streaming market. Growth is sustained by a high penetration of high-speed broadband, commercial 5G mobile networks, changing consumer habits, and heavy investment in the local creation of original content for streaming and other platforms. OTT services are now the dominant form of video streaming. Consumers are migrating from legacy Pay TV services to OTT subscription or ad-based streaming services. Video consumption occurs either in a linear fashion (live, synchronous, time based streams like sports and anime, or real time, live events), or in a non-linear, asynchronous fashion (on-demand consumption of episodic video, online games, streaming video). SVOD services make the largest share of revenue. Consumers are willing to pay for premium subscription services without advertising. The hybrid subscription + advertising and advertising-only models are rapidly growing service segments.

Japan Video Streaming Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan video streaming market share. It includes forecasts for the period 2026-2034 and historical data from 2020-2025 for the following segments.

By Component:

Solutions

IPTV

Over-the-Top (OTT)

Pay TV

Services

Consulting

Managed Services

Training and Support

By Streaming Type:

Live/Linear Video Streaming

Non-Linear Video Streaming

By Revenue Model:

Subscription

Transactional

Advertisement

Hybrid

By End User:

Personal

Commercial

Regional Insights:

Kanto Region

Kinki Region

Central/Chubu Region

Kyushu-Okinawa Region

Tohoku Region

Chugoku Region

Hokkaido Region

Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan video streaming industry.

Key highlights of the Report:

Market Performance (2020-2025)

Market Outlook (2026-2034)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.