Los Angeles, CA – Inyani Corporation, a global film production company, and Cule Studios, a newly established South African film studio, have announced a groundbreaking partnership to expand film production efforts across the African continent. This collaboration is set to bring high-quality, locally driven productions to major streaming platforms worldwide.Under the terms of the agreement, the two companies will operate on a 50/50 basis for Africa-based productions initiated by Inyani Corporation. This partnership aims to leverage Cule Studios’ extensive industry connections, ensuring a global audience for Africa’s burgeoning film industry.
“Inyani Corporation is committed to producing compelling stories that reflect the richness and diversity of Africa,” said Michael K. Fisher, CEO of Inyani Corporation. By partnering with Cule Studios, we are not only expanding our presence in the region but also strengthening the pipeline for African narratives to reach global audiences, as well as bringing global narratives to African audiences.
Cule Studios’ Founder and Chief Creative Officer, Viwe Mfaku, echoed the sentiment: “This partnership represents a significant milestone for African cinema. By combining Inyani’s expanding global presence with our deep understanding of the African market and distribution networks, we are creating new opportunities for African filmmakers to showcase their work on the world stage.”
Mfaku brings a wealth of industry experience to this collaboration, having previously served as Senior Creative Director for Prime Video and Amazon Studios across Europe, the Middle East, and Africa (EMEA). In this role, he was instrumental in launching multiple high-profile original productions in Africa that outperformed global tentpole releases. His profound expertise in international marketing, creative strategy, and brand campaigns has positioned him as a leading force in shaping African content for global audiences. Prior to that, Mfaku also served as Creative Director for Africa at Prime Video, where he played a crucial role in developing and executing strategic campaigns that expanded the platform’s reach on the continent. Additionally, Viwe Mfaku will personally oversee Inyani’s interests in Africa, ensuring smooth operations and strategic alignment.
The partnership underscores the growing recognition of Africa’s film industry as a global powerhouse, with increasing demand for authentic African content. Through this collaboration, both companies are poised to drive investment, create jobs, and elevate the region’s film industry to new heights.
About Inyani Corporation: Inyani Corporation is a globally operating film production company, dedicated to developing high-quality popular films and television projects that push creative boundaries.
About Cule Studios: Cule Studios is a newly formed South African-based film production company that will produce and distribute critically acclaimed content across Africa and beyond. With strong relationships with global streaming platforms, Cule Studios is committed to showcasing Africa’s storytelling talent on the world stage.
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