- A US buyer found potential suppliers via the digital Click2Match platform, planned to purchase US$3-4 million worth of products

- A Baby Products Fair exhibitor from the UK expects the fair to generate US$1 million of orders

The 50th HKTDC Hong Kong Toys & Games Fair, 15th HKTDC Hong Kong Baby Products Fair and 22nd Hong Kong International Stationery & School Supplies Fair concluded successfully at the Hong Kong Convention and Exhibition Centre today. The four-day physical fairs attracted some 83,000 buyers from 135 countries and regions and saw international buyers return, a promising start for the Hong Kong Trade Development Council (HKTDC) trade shows this year.

As the first round of trade fairs this year, the trio brought together over 42,000 buyers visiting the Toys & Games Fair, while more than 26,600 buyers attended the Baby Products Fair and some 13,900 came to the Stationery & School Supplies Fair. Asian buyers came from Mainland China, ASEAN, Japan, Korea and India, and European buyers flew from United Kingdom, Germany, Italy and Russia. The fairs also received buyers from South Africa, Brazil and the United Arab Emirates. Buyer numbers from Mainland China, India and ASEAN countries such as Malaysia, Indonesia and Singapore grew significantly.

The fairs adopted the HKTDC’s hybrid EXHIBITION+ model, which includes the physical shows and virtual access through the Click2Match platform, connecting exhibitors and buyers until 18 January.

Sophia Chong, HKTDC Deputy Executive Director, said: “Stepping into the new year, the HKTDC has been actively boosting international trade in all aspects, stepping up our promotional efforts and strengthening Hong Kong’s status as an international trade and convention and exhibition centre. Being one of the longest-standing trade fairs at the HKTDC, Toys & Games Fair entered its 50th edition this year, carrying significance for the industry. Over the decades, it has served as a comprehensive platform for the Hong Kong, mainland and global toy industries, helping businesses expand their networks and explore opportunities. We are pleased to see exhibitors and buyers from Hong Kong, the mainland, Asia, Europe and the United States come to the three exhibitions to promote and launch new products. Many of them have secured new orders onsite, making a good start to a new year of business.”

Business opportunities flourish

Themed Innovative Play: A Legend Across Time, the three fairs attracted over 2,600 exhibitors from 35 countries and regions, including pavilions from Hong Kong, the mainland, Asia and Europe. In response to market trends, Green Toys, Collectible Toys zones and an ODM Hub, presenting original design manufacturers, debuted this year at Toys & Games Fair.

A long-term supporter of the Hong Kong Toys & Games Fair, Kintoy Die-Casting Manufactory Limited has developed worldwide -market exposure by exhibiting at the fair through the years. Its products are now exported globally, with Europe and the US being its major markets. Managing Director Pax Lam said the Hong Kong Toys & Games Fair was a well-established and large-scale toys fair that attracted buyers from all over the world, adding that buyer traffic at this year’s Fair was back to pre-pandemic levels.

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