The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the instant coffee industry in any manner.Instant coffee, also referred to as coffee powder, is a soluble form of coffee that is made from grounded or roasted coffee beans. It allows consumers to quickly prepare a cup of coffee by simply pouring hot water onto the instant coffee mix. When compared with brewed coffee, instant coffee comprises lower caffeine content but higher amounts of antioxidants. The regular consumption of instant coffee aids in boosting metabolism, improving brain function, enhancing liver health, etc. Instant coffee is widely utilized as a do-it-yourself (DIY) face mask and face scrub to eliminate dead skin cells and fight against wrinkles and fine lines.
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The escalating demand for single-serve product variants in homes, hotels, restaurants, cafés, etc., is primarily driving the instant coffee market across the globe. Furthermore, the elevating requirement for premium instant coffee products, owing to the inflating disposable incomes and the elevating levels of urbanization, is further propelling the market growth. In addition to this, the introduction of various new coffee flavors by key manufacturers, including Italian roast, French vanilla, mocha, green bean, chocolate caramel, bread cookie, etc., is acting as another significant growth-inducing factor. Moreover, the increasing need for ready-to-drink (RTD) and on-the-go food and beverage items is creating a positive outlook for the global market. Apart from this, the elevating popularity of online shopping platforms that offer exciting deals and discounts, along with the extensive investments in promotional activities through electronic advertising and social media platforms, is anticipated to fuel the instant coffee market in the coming years.
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Note: We are closely monitoring market movements as well as customer behavior around the globe in view of the COVID-19 pandemic. After taking the effects of this epidemic into account, we make our predictions on the most recent market trends and forecasts.
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