The global insights-as-a-service market size was estimated at USD 5.82 billion in 2024 and is projected to reach USD 18.85 billion by 2030, growing at a CAGR of 21.9% from 2025 to 2030. The market growth is primarily driven by the increasing demand for data-driven decision-making across industries.

Organizations leverage advanced analytics, artificial intelligence (AI), and machine learning (ML) technologies to extract actionable insights from large volumes of structured and unstructured data. The growing adoption of cloud-based platforms has enabled businesses to access real-time insights without requiring extensive infrastructure investments. In addition, the rise of digital transformation initiatives and the need for personalized customer experiences and operational efficiency have accelerated the adoption of IaaS solutions. Regulatory compliance requirements and the need for a competitive advantage are key factors contributing to market expansion.

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The increasing demand for data-driven decision-making drives the growth of the Insights-as-a-Service (IaaS) industry. Organizations leverage insights from vast amounts of structured and unstructured data to inform strategic decisions, optimize processes, and anticipate future trends. This approach has become essential in a competitive landscape where data-driven strategies are critical for achieving sustainable growth and maintaining market relevance. Integrating advanced analytics, AI, and ML is revolutionizing how businesses process and analyze data. These technologies enable the identification of intricate patterns, automate the generation of insights, and enhance predictive capabilities. As a result, organizations can make informed decisions with greater precision and efficiency.