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Stringent government regulations and national R&D initiatives drive demand for sustainable packaging in India. The Plastic Waste Management Amendment Rules mandate QR code traceability and 30% recycled content, while the 2024 National Mission on Sustainable Packaging Solutions develops biodegradable alternatives. Initiatives like Extended Producer Responsibility and single-use plastic bans compel companies to adopt eco-friendly materials.?

Rising consumer eco-consciousness and corporate innovations fuel market expansion. Millennials and Gen Z prefer biodegradable options amid plastic pollution concerns, with the market valued at USD 10.2 billion. Balrampur Chini Mills launched 2.5 lakh compostable prasad boxes, and Tetra Pak introduced 5% recycled polymer cartons certified by ISCC PLUS.

Key Market Trends & Insights:

QR Code Traceability Mandates

Government regulations drive traceability in sustainable packaging through Plastic Waste Management Amendment Rules, requiring QR codes on all plastic packaging from July 1, 2025. Producers must register on the Central Pollution Control Board portal for lifecycle tracking, ensuring 30% recycled content integration. This compels brands to redesign packaging for full accountability and compliance.?

Extended Producer Responsibility

Extended Producer Responsibility holds producers, importers, and brand owners accountable for collecting and recycling equivalent plastic packaging volumes introduced to the market. This shifts design toward eco-materials, boosts recycling infrastructure investments, and aligns with single-use plastic bans. Businesses reimagine strategies to meet environmental goals and consumer demands.?

National R&D for Biodegradables

The National Mission on Sustainable Packaging Solutions, launched by CSIR in July 2024, unites eight labs to innovate biodegradable alternatives to multilayer packaging and PET bottles. It targets microplastics in human tissues via biobased materials and blockchain traceability. This fosters commercialization of smart food packaging solutions.?

Consumer-Driven Eco-Preferences

Millennials and Gen Z propel demand for biodegradable, recyclable packaging amid plastic pollution awareness. Beverage firms adopt paper cartons and recycled plastics to match preferences, enhancing brand loyalty. Sustainability becomes a competitive edge influencing purchasing decisions across sectors.?

Corporate 100% Recyclable Pledges

Multinationals commit to 100% recyclable packaging portfolios, transforming industries like food and beverages. FSSAI's rPET allowance in food contact materials accelerates adoption of compliant recycled plastics. These pledges meet regulatory pressures while capturing eco-conscious market segments.?

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