According to IMARC Group's report titled "India Dietary Supplements Market Report by Product Type (Vitamin and Mineral Dietary Supplements, Herbal Dietary Supplements, Protein Dietary Supplements, and Others), Form (Tablets, Capsules, Powders, Liquids, Soft Gels, Gel Caps), Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, and Others), Application (Additional Supplements, Medicinal Supplement, Sports Nutrition), End-Use (Infant, Children, Adults, Pregnant Women, Old-Aged), and Region 2025-2033", the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.How Big is the India Dietary Supplements Industry ?
The India dietary supplements market size was valued at INR 178.6 Billion in 2024 and is projected to grow to INR 557.7 Billion by 2033, with an expected compound annual growth rate (CAGR) of 12.82% from 2025 to 2033.
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India Dietary Supplements Market Trends:
The India Dietary Supplements Market is expanding rapidly as consumers increasingly prioritize immunity, wellness, and preventive healthcare. A noticeable shift is occurring toward supplements containing essential vitamins, minerals, probiotics, herbal extracts, and functional ingredients that support overall health and specific wellness goals.
Moreover, the growing popularity of clean-label and plant-based supplements—featuring natural ingredients like ashwagandha, turmeric, moringa, and amla—is reshaping consumer expectations across urban and semi-urban areas.
India Dietary Supplements Market Scope and Growth Analysis:
The India Dietary Supplements Market continues to grow strongly due to rising health awareness, increasing disposable incomes, and greater exposure to global wellness practices. The pandemic accelerated the adoption of preventive healthcare, prompting many consumers to incorporate daily supplements into their routine for immunity, energy, and stress management.
Moreover, the rapid expansion of e-commerce platforms—along with specialty health stores and pharmacy chains—is boosting product accessibility across metro cities and smaller towns. Additionally, government initiatives promoting nutritional well-being, including programs addressing anemia, malnutrition, and micronutrient deficiencies, are indirectly supporting supplement demand.
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