(NEW BRAUNFELS, Texas) — The Hollydays Market of New Braunfels returns this Labor Day weekend, bringing more than 130 local vendors and crafters together for three days of shopping, seasonal inspiration and family-friendly fun.WHAT:
Hollydays Market of New Braunfels, presented by Home for the Holidays Gift Market®, will feature more than 130 vendors and crafters offering handmade gifts, boutique clothing, fall décor, home accents, specialty foods and early holiday finds.
The market gives shoppers an opportunity to discover unique products, meet small-business owners and get an early start on fall and Christmas shopping — all under one roof.
WHEN:
Friday, Sept. 4 – Sunday, Sept. 6, 2026
Friday:
First Call Shopping: 9 a.m.–Noon
General Admission: Noon–5 p.m.
Saturday:
9 a.m.–5 p.m.
Sunday:
11 a.m.–4 p.m.
WHERE:
New Braunfels Civic/Convention Center
375 S. Castell Ave.
New Braunfels, TX 78130
WHY IT MATTERS:
Hollydays Market combines the excitement of seasonal shopping with an opportunity to support local entrepreneurs, makers, boutiques and small businesses from across Texas.
For television and digital media, the market offers a highly visual setting filled with fall and holiday décor, boutique merchandise, specialty foods, shoppers and dozens of small-business owners with stories behind their products.
ADMISSION:
General Admission: $7
First Call Shopping: $10
Children under 12: FREE
Tickets are valid for re-entry throughout the weekend with wristband and email confirmation. Parking is free.
MEDIA OPPORTUNITIES:
Media are invited to cover the event, interview participating merchants and shoppers, capture market activity and speak with Home for the Holidays Gift Market producer Stacie Bowles about the growth of the markets, the importance of supporting small businesses and the 2026 fall and holiday shopping season.
INFORMATION & TICKETS:
Visit HomeForTheHolidaysGiftMarket.com and select Hollydays Market of New Braunfels.
Customer Information: 281-788-4297
Email: HomeForTheHolidaysGiftMarket@yahoo.com
ABOUT HOME FOR THE HOLIDAYS GIFT MARKET®
Home for the Holidays Gift Market® produces large-scale seasonal shopping markets throughout Texas, connecting shoppers with local merchants, boutiques, makers and entrepreneurs. Markets typically feature 100–175 vendors and are built around the company's commitment to supporting small businesses while creating welcoming, community-centered shopping experiences.