The HKTDC International Sourcing Show is the first online-and-offline trade exhibition organised by the Hong Kong Trade Development Council (HKTDC). The online section of the show, the HKTDC International Sourcing Show | ONLINE, which opened on 17 March, featured more than 1,400 exhibitors from 20 countries and regions, attracting some 23,000 buyers from 131 countries and regions. The show drew buyers from Hong Kong and around the world, including India, Indonesia, Japan, Mainland China, Malaysia, the Philippines, Taiwan, the United Arab Emirates and the United States.

To help businesses capture new opportunities, the HKTDC mobilised its network of 50 offices worldwide together with its artificial intelligence-powered online business matching platform, Click2Match, to connect exhibitors with buyers. As of 31 March, more than 7,000 online business matching meetings had been successfully conducted, facilitating buyers and sellers to capture new business opportunities and help them overcome the impact of the pandemic.

Following a successful debut at HKTDC Autumn Sourcing Week | ONLINE last year, the HKTDC once again offered 3D virtual booths at the International Sourcing Show | ONLINE. It also launched a product video production service to help small and medium-sized enterprises (SMEs) design and produce promotional videos, facilitating them to showcase their products in a more eye-catching way and get better prepared for the era of digitalised sourcing. Both the 3D booths and the video service were well received by exhibitors.

Exhibitors and buyers positive about hybrid exhibition format

Even though the global pandemic situation is showing signs of improvement in some regions, its impact continues to be profound. Benjamin Chau, Deputy Executive Director of the HKTDC, believes that global sourcing will become increasingly digitalised and that future trade fairs will be more likely to offer a hybrid model of online and offline sourcing to reap the benefits of both formats. "When physical fairs resume, the HKTDC will continue to organise regular online sourcing events that will feature different themes and will align with the sourcing cycles of different industries. Our goal is to generate even more business opportunities for suppliers and buyers globally," Mr Chau said.

As the trend for combining online and offline sourcing gains traction, the HKTDC conducted an online survey to gauge the views of exhibitors and buyers joining the International Sourcing Show. The survey found that the majority of exhibitors surveyed (80%) considered that trade fairs with online elements will become their major promotional channel in the future, while 96% said they would participate in the HKTDC's online and physical exhibitions again. According to the survey results, most buyers (82%) indicated an intention to participate in trade fairs offering online and physical elements to develop both online and offline business opportunities.

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