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HKTDC August events open next week with wellness focus
- Showcasing global foods, tea culture, healthy living and smart home innovations under "Live Well.Stay Well" theme

BriefingWire.com, 8/05/2026 - Organised by the Hong Kong Trade Development Council (HKTDC), the 36th Food Expo, 10th Beauty & Wellness Expo and 12th Home Delights Expo will be held from 13 to 17 August at the Hong Kong Convention and Exhibition Centre (HKCEC). The 4th Food Expo PRO and 17th Hong Kong International Tea Fair take place from 13 to 15 August, with the Tea Fair once again fully open to both trade buyers and public.

The five fairs will bring together more than 1,850 exhibitors from over 30 countries and regions, featuring international delicacies, premium teas and innovative tea beverages, health and beauty products, as well as smart home solutions. The events offer a one-stop platform for sourcing, business networking and retail experiences for both industry professionals and the public.

Also running from 13 to 15 August is the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), jointly organised by the Modernized Chinese Medicine International Association (MCMIA), the HKTDC and 10 scientific research institutions. The event will provide industry participants with the latest developments in Chinese medicine while fostering the advancement of the sector.

HKTDC Associate Executive Director Smilely Lam said: “Under the theme of ‘Live Well.Stay Well’, the fairs reflect growing market interest in wellness, quality living and holistic wellbeing. As an international food trading hub, Hong Kong provides food companies with an ideal gateway to the Chinese Mainland and global markets. For the first time, the two trade fairs bring together exhibitors from all ASEAN member states, including debut participations from Brunei and Timor-Leste. We are also delighted to welcome exhibitors from Colombia and Greece for the first time. In addition, the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China has organised delegations from multiple provinces and municipalities to showcase premium agricultural products, using Hong Kong as a platform to expand overseas.”

This year, the five fairs feature a total of 43 group pavilions, showcasing distinctive products from around the world, including pavilions from various provinces and municipalities in the Chinese Mainland, as well as Brazil, Malaysia, the Philippines, Sri Lanka and Thailand. The Korea Pavilion has expanded by 40% compared to last year, hosting more than 130 exhibitors to make it the largest overseas pavilion at the fairs.

Food Expo PRO introduces new “Meat Zone” and a more international “Coffee Zone”

In response to increasing market demand for premium meat products, Food Expo PRO introduces a brand-new “Meat Zone”, showcasing quality meats and related products. Highlights include Korean exhibitors featuring frozen marinated Korean barbecue products that can be served in just three minutes, while a long-established Hong Kong brand enters the business-to-business (B2B) market with halal-certified beef tendon balls made entirely from premium beef and manufactured locally.

The popular “Coffee Zone” returns, featuring exhibitors from Yunnan – the largest coffee-producing region in the Chinese Mainland – alongside new exhibitors from Colombia, Macao, Myanmar, Thailand and the United States, highlighting a wider range of coffee beans, accessories and brewing equipment.

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