The global heritage tourism market size was estimated at USD 604.38 billion in 2024 and is expected to reach USD 778.07 billion by 2030, expanding at a CAGR of 4.5% from 2025 to 2030. The sector has experienced significant growth in recent years, fueled by rising global interest in cultural preservation and a growing desire among travelers to engage deeply with history, traditions, and authentic cultural experiences.This momentum is supported by increasing awareness of historical conservation, government and international initiatives to safeguard cultural landmarks, and the rising popularity of experiential travel. Heritage tourism offers travelers meaningful connections with the cultural identity of destinations—ranging from ancient monuments and archaeological sites to traditional communities and longstanding customs. As modern travelers, particularly younger demographics, seek immersive and educational journeys, the demand for heritage-centered experiences continues to strengthen.
Key Market Trends & Insights
• Asia Pacific accounted for 39.76% of global revenue in 2024.
• The U.S. heritage tourism market is projected to grow at a CAGR of 4.2% from 2025 to 2030.
• The cultural heritage tours segment held a 55.62% market share in 2024.
• Travelers aged 51 to 70 represented 58.42% of the market in 2024.
• Offline bookings accounted for 68.78% of total bookings in 2024.
Market Size & Forecast
• 2024 Market Size: USD 604.38 Billion
• 2030 Projected Market Size: USD 778.07 Billion
• CAGR (2025–2030): 4.5%
• Asia Pacific: Largest regional market in 2024
Key Heritage Tourism Companies
• ACE Cultural Tours Ltd.
• Exodus Travels Ltd.
• Expedia Group, Inc.
• BCD Travel
• TUI AG
• ATG Travel
• Kesari Tours Pvt. Ltd.
• Carlson Wagonlit Travel
• Martin Randall Travel Ltd.
• Travel Leaders Group
Order a free sample PDF of the Heritage Tourism Market Intelligence Study, published by Grand View Research.