The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the green tea industry in any manner.Green tea represents a type of tea that is obtained from the unoxidized leaves of the Camellia sinensis plant. It is generally a pale green beverage with a slightly bitter taste. Green tea is widely consumed for easing digestion, improving mental health, regulating body temperatures, enhancing artery functions, etc. It is also extensively used as a raw material in the production of cosmetic items, dietary supplements, beverages, dental care products, etc. Green tea is available in several varieties, such as sencha, hojicha, gyokuro, etc., which vary based on cultivation conditions, agriculture methods, time of harvest, etc.
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The rising incidences of chronic ailments, along with the elevating awareness regarding the several health benefits of green tea, are primarily driving the green tea market. In addition to this, the increasing utilization of green tea in weight management products is further propelling the market growth. Moreover, the widespread usage of green tea in manufacturing beverages, dietary supplements, cosmetics, and dental care products, etc., is acting as another significant growth-inducing factor. Apart from this, several manufacturers are offering green tea in new exotic flavors, including aloe vera, lemon, wild berry, jasmine, vanilla, cinnamon, etc., which is also contributing to the market growth. Furthermore, continuous technological advancements to develop novel and attractive packaging for green tea are creating a positive outlook for the global market. Additionally, several other factors, such as the expanding food and beverage industry and the growing preferences for organic and healthy beverages, are projected to cater to the growth of the green tea market in the coming years.
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Note: We are closely monitoring market movements as well as customer behavior around the globe in view of the COVID-19 pandemic. After taking the effects of this epidemic into account, we make our predictions on the most recent market trends and forecasts.
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