Granola is an on-the-go breakfast snack, which is baked and consists of oats, nuts, and sweeteners such as honey or sugar. Dried fruits such as raisins and dates, are sometimes added to granola. Granola is condensed into a bar making it easy carry for hiking, short trips or other outdoor activities. It is consumed with fresh fruits such as strawberries, bananas or blueberries, and other forms of cereal. It also serves as a topping for desserts.To Get Report Page: [FURL=https://www.coherentmarketinsights.com/ongoing-insight/granola-market-2141]Click Here[/FURL]
Market Dynamics
Various health benefits associated with consumption of granola such as weight management and its ability to maintain presence of healthy ingredients such as vitamins, minerals, and omega 3 is expected to be major factor for growth of the global granola market. There are numerous brands such as ConAgra foods, Nestlé that offer products containing high level of fibers that aids in weight maintenance and to maintain digestive health. Granola, induced with flax seeds, is helpful in improving digestion. The added health benefits and the growing demand for granola is a major driver that is expected to boost growth of the global granola market in the forecast period.
Market Trends
Rising demand for vegan based products boosts demand for packaged snack food items such as granola bars among consumers on a large scale. Hence, manufactures are engaging in manufacturing a large variety of vegan granola bars. For instance, Nature Valley Crunchy Granola Bars and Earnest Eats Vegan Chewy Granola Bars are some vegan granola bars available in the market.
Market Outlook
By product type, the bars segment is expected to grow at the fastest rate during the forecast period. Granola bars consists of granola mixed with honey or artificial syrup, that is pressed and baked into a bar, resulting in the production of a convenient on-the-go snack. Granola bars are packaged using a sealed pouch for retaining its freshness as well as easy better handling for consumption at a later point.
Key Players
Key players operating in the global granola market are engaging in numerous organic and inorganic activities, in order to enhance their business presence in the market. For instance, MadeGood launched two new products in 2018, Soft Baked Mini Cookies and Crispy Light Granola in the market.
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Some of the key players operating in the granola market are Sunnycrunch, Kellogg Corners, General Mills, Nature Valley, Kraft Foods Inc., ConAgra foods, Nestlé, Slim-Fast Food Co., Clif Bar & Coand, and others.