Focusing on the main industry to consolidate the border, breakthrough in debt resolution

In the first half of 2025, the external environment was complex and severe. Structural contradictions persisted in China, while the industry where the Group belongs showed some signs of recovery, they were still in the bottomingout phase. However, since the fourth quarter of last year, national policies have become more proactive, with the introduction of a number of important stimulus policies. The effects of these policies were further realised in the first half of 2025. Benefiting from these policy initiatives, the Group’s revenue, profit, and other indicators improved significantly during the Reporting Period. During the Reporting Period, the Group recorded sales revenue of RMB297 million, a year-on-year increased by 75.74%; Gross profit was RMB20 million, a year-on-year increased by 11.11%; and loss attributable to owners of the parent during the Reporting Period was RMB1,346 million, a year-on-year decreased by 69.63%.

In the first half of 2025, China’s economic growth met expectations. Policy initiatives continued to strengthen, with stimulus measures such as trade-ins and equipment upgrades continuing and expanding in the consumer sector. This has led to a rebound in the growth of durable goods consumption, including home appliances, and initial signs of a bottoming-out recovery in the industry. The Group accelerated its efforts in transformation projects and emerging businesses, including franchise model innovation and car experience centers, achieving progress in each area during the Reporting Period. Debt disposal efforts progressed in an orderly manner during the Reporting Period, the Group actively negotiated debt solutions with various creditors, including financial institutions, suppliers, and convertible bondholders. The Group gradually reduced its debt burden through debt-to-equity swaps, franchise expansion, discussions with banks on debt disposal solutions, and the disposal and sale of non-core assets，and achieved significant progress during the Reporting Period, laying a solid foundation for continued operations.

Continuing to promote the asset-light model, the strategic results are gradually showing

Gome Retail adheres to a strategy of "asset-light, operations-focused, strong control, and replicability," focusing on sales, revenue, and positive cash flow. Leveraging its supply chain advantages, it optimizes its operating model and details, empowering franchise opportunities. Regarding franchising, the Group continues to expand brand licensing opportunities to franchisees, focusing on supply chain model innovation to assist franchisees in market expansion, avoid high self-development costs, and precisely allocate resources to brand building and user experience. Regarding franchising, the Group continues to strengthen its equity-based partnership model, primarily through the "single-store franchising" format, with the " urban experience Center" at its core, to build a extensive franchise network for the home appliance and related products. Through supply chain empowerment, asset-light operations, and refined management, the Groups is creating a new model for scenario-based digital marketing.

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