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Grand View Research
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Sherry James
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Gaming Market Innovations: The Role of AI in Game Development
The global gaming market size is estimated to reach USD 505.17 billion by 2030, registering to grow at a CAGR of 8.7% from 2025 to 2030 according to a new report by Grand View Research, Inc.

BriefingWire.com, 4/28/2025 - The global Gaming Market is projected to reach USD 298.09 billion in 2024, with an expected growth rate of 8.7% CAGR from 2025 to 2030. This rapid expansion is driven by several factors, including the rise of cloud gaming, mobile gaming, advancements in AR/VR technologies, and the growing popularity of e-sports. The industry is undergoing transformation through subscription-based models, digital distribution platforms, blockchain technology for in-game assets, and AI innovations. A more diverse gamer demographic is boosting demand, indicating promising opportunities for the gaming sector in the upcoming years.

AI and machine learning are becoming crucial in game development. These technologies enhance game design through procedural content generation, adaptive difficulty levels, and smarter NPC behaviors, enriching the player experience. Furthermore, AI-driven personalization enables games to adjust to individual player preferences, resulting in more engaging and tailored experiences. As AI technology advances, its role in gaming is likely to grow, making games increasingly dynamic, intelligent, and responsive to player interactions.

Detailed Segmentation:

Device Insights

The console segment is projected to register a significant CAGR of over 7.5% from 2025 to 2030, primarily driven by the increasing demand for high-quality gaming experiences and exclusive titles. Innovations in hardware, such as enhanced graphics and processing capabilities, are attracting both casual and hardcore gamers. In addition, the rise of online multiplayer games and subscription services such as Xbox Game Pass and PlayStation Plus are expanding the consumer base and encouraging more frequent gaming. The integration of virtual reality (VR) and augmented reality (AR) technologies is also anticipated to enhance user engagement and expand the market in the coming years.

Type Insights

The online segment is anticipated to record the fastest CAGR from 2025 to 2030. This growth is largely attributed to increased internet penetration and the popularity of multiplayer online games. The rise of streaming services and social gaming platforms has also transformed how players interact with games, making online gaming more social and engaging. In addition, advancements in AR and VR technologies are creating immersive online experiences that attract a broader audience.

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