The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the frozen food industry in any manner.Frozen food refers to food products that are processed and then preserved at cold temperatures to be stored for later use. It includes fruits, vegetables, edible roots, ready-to-eat (RTE) meals, seafood, meat-based items, etc. The freezing of foods retains the nutrients for prolonged periods of time, allowing individuals to choose from various seasonal products throughout the year, regardless of their natural availability. These food items assist in minimizing food waste as consumers only use the required quantity. Frozen food products are easily available at hypermarkets, supermarkets, retail shops, grocery stores, convenience shops, online platforms, etc.
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The expanding food and beverage sector and the growing demand for ready-to-eat (RTE) food items are primarily driving the frozen food market across the globe. In addition to this, the rising preference for foods that require minimal cooking efforts at home is further augmenting the market growth. Moreover, the increasing adoption of frozen food by numerous cafes, hotels, and restaurant chains to prepare new dishes in less time is acting as another significant growth-inducing factor. Besides this, ongoing technological advancements to enhance the efficiency of freezing and temperature-controlled facilities installed at convenience stores and hypermarkets are also propelling the market growth.
Additionally, several key market players are heavily investing in innovative packaging solutions and promotional activities to increase the uptake of frozen food items, which is positively influencing the overall market. Furthermore, the inflating expenditure capacities of consumers and the escalating number of online food retail platforms are projected to cater to the growth of the frozen food market across the globe in the coming years.
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