The HKTDC Food Expo, HKTDC Home Delights Expo, HKTDC Beauty & Wellness Expo and HKTDC Hong Kong International Tea Fair, organised by the Hong Kong Trade Development Council (HKTDC), have all drawn to a successful close, along with the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA), together with the HKTDC and eight scientific research institutions. The four public fairs saw participation from more than 1,000 exhibitors and attracted over 430,000 visitors.Sophia Chong, HKTDC Deputy Executive Director, said: "The bustling fairground, despite restrictions such as no sampling for food and drinks, show that people have a strong appetite for shopping. The timing of the second phase of the Consumption Voucher Scheme certainly boosted spending. Meanwhile, our first-ever KOL livestreaming sessions at the fairground further stimulated visitors' enthusiasm, allowing exhibitors to drive their promotions to a wider audience and expand their customer base. We were equally encouraged to see several group pavilions and exhibitors participating in the Trade Zone of the Food Expo and the International Tea Fair through their local representatives to explore business opportunities."
90% of exhibitors support consumption voucher payment to encourage spending
The second phase of the Consumption Voucher Scheme was disbursed just days before the fairs. According to a survey, at the fairs, 90% of interviewed exhibitors accepted at least one form of consumption voucher payment, the convenience of which motivated spending. The HKTDC also interviewed around 980 visitors during the fairs through random sampling. 48% of respondents spent HK$1,000 or more at the fairs, with the average per capita spending reaching HK$1,400. The survey also showed that nearly 75% of visitors made purchases at the fairs using electronic payment methods, while more than 78% of them used consumption vouchers. The strong results demonstrated how the added convenience of e-payment can drive consumption at fairs.
Exhibitors' strategic promotions lead to improved sales performance
Oriental Products Supplies Ltd has been supporting the Food Expo since the company's founding in 1998. "The Food Expo has always been the perfect place to reach more customers and we have strengthened our brand through the exhibition over the years," said Mok Wa-yan, Director of the company. "This year, we are showing a diversity of food items including fresh jellyfish and partridge. The response has been very strong and we have had to replenish stocks again and again to meet demand. The latest batch of consumption vouchers that were distributed just before the expo also fuelled the public's buying sentiment. Our total sales will exceed HK$1 million this year - a very encouraging result."
Another exhibitor, Star Chefs Creation Limited, saw robust sales boosted by KOL livestreaming sessions during the Food Expo, with more than 200 products of spicy duck blood, butterfly crisp, abalone noodles and creamy custard mooncakes sold via the livestreaming platform LOOPLIVE. Betty Chan, General Sales Manager of the company, said the KOL-led livestreaming sessions opened a new promotional channel for the company's products.
The concurrent Beauty & Wellness Expo showcased a wide range of beauty and fitness products.
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