Against this backdrop of steady growth in the consumer market, DPC Dash – Domino’s Pizza China released its full-year earnings results on March 27, 2025, reaffirming its leading position in the Chinese pizza market with an impressive report card that combines scale and quality. In 2024, DPC Dash, Domino's Pizza's exclusive master franchisee in the China Mainland, the Hong Kong Special Administrative Region of China, and the Macau Special Administrative Region of China, achieved sustainable growth and profitability in the promising Chinese pizza market driven by its 4D strategy: Development, Delicious Pizza at Value, Delivery, and Digital. The company's annual revenues reached RMB4.31 billion, a year-on-year increase of 41.4%, and adjusted net profit surged 1,394.2% year-on-year, with the Company achieving both positive annual as-reported and adjusted net profit for the first time.

Strategic Deepening: Full-Chain Competitiveness from Store Network to Digitalization

DPC Dash’s growth momentum stems from its continuous deepening of the 4D strategy. In terms of store network development, the company adopted a "go deeper, go broader" store network strategy, with a net increase of 240 stores throughout the year and nearly 90% of new stores located in cities outside of the top tier, bringing the total number of stores to over 1,008, covering 39 cities in mainland China. The accelerated expansion of the store network reflects DPC Dash's strong confidence in seizing market opportunities. According to Frost & Sullivan data, DPC Dash ranked second in pizza sales nationwide in 2024. As of December 31, 2024, the Chinese mainland market ranked as the third-largest Domino's Pizza international market by store count.

At the beginning of 2025, the Company’s entry into six new cities, including Nanchang and Yantai, further expanded the national market layout, demonstrating the company's ongoing commitment to its expansion strategy. DPC Dash announced plans to open approximately 300 new stores in 2025. From early 2025 to March 14, 2025, it has opened an additional 82 stores, with 26 stores under construction, and 62 stores signed, securing 56% of its annual opening target and placing the Company firmly on track to complete the high-quality store expansion plan on schedule.

Meanwhile, new stores in new cities are showing strong sales momentum, gradually enhancing the brand's influence. The Shenyang debut store set a new global record with approximately RMB11.1 million in revenue during its first month. The payback periods for the 80 new stores that opened in 18 new cities between December 2023 and December 2024 average 12 months. As of early 2025, DPC Dash holds all 40 top positions in Domino's global system for first 30-day sales, proving the brand's explosive appeal in mainland Chinese cities. Both store-level and company-level profitability indicators have significantly improved, with store-level operating profit and store-level operating profit margin continuing to grow, while adjusted net profit improved nearly tenfold.

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