The market for [FURL=https://www.industryarc.com/Research/Digital-Out-Of-Home-Market-Research-505213?utm_source=BriefingWire&utm_medium=PressRelease&utm_campaign=PaidPressRelease]Digital out of home[/FURL] is forecast to reach $27.2 billion by 2026, growing at a CAGR of 10.2% from 2021 to 2026. Digital out of home advertising is simply the integration of offline out-of-home advertising with digital elements. The Digital out of home market is estimated to witness substantial growth over the forecast period primarily due to the growing demand for digital out of home systems in commercial applications, digital signage, advancements in technology and development of infrastructure. Digital out of home is shortly called as DOOH media, which is a digital media which usually appears in environments where public is more accessible. Digital out of home media includes billboards, outdoor advertising, digital signage and television screens and networks of screens that are found in businesses like malls and healthcare providers, movie theatres and arenas, medical waiting rooms, airports, train stations, bus shelters and major highways.Key Takeaways
Digital out of home market is estimated to witness substantial growth over the forecast period primarily due to the growing demand for digital out of home systems in commercial applications, advancements in technology and development of infrastructure.
Digital out of home is cost-effective when compared to out of home media. It is more accurate in metrics and measurements.
Digital out of home includes Billboards, Outdoor advertising, digital Signage which are found in Bus shelters, Train stations, Shopping malls, Doctor waiting rooms and other places.
Asia-Pacific Digital out of home market is expected to grow at a CAGR of 18.15% in the forecast period 2021-2026. Asia-Pacific is highest due to large urban population in this region and rapid development of infrastructure. It is considered as one of the largest markets in digital out of home markets.
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Digital Out Of Home Market Drivers
Technological Improvements Driving Market Growth
Technology has a huge impact on digital out of home market. When digital media became popular, advertisements for TV and radio became viable options to reach a wider audience.
Cost Effective in Promoting and Branding
When compared to out of home, Digital out of home advertising is pretty cost effective due to in one banner area or digital signage and display screen multiple ads can rotate according to the time allocated to the advertisement and it doesn’t require man labor to change to next advertisement as in case of old method.
The Digital out of home market top 10 companies are dominated by major companies such as OUTFRONT Media Inc., JCDecaux Group, CIVIQ Smartscapes, Exterion Media Limited, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Changing Environments Inc., Prismview LLC, oOh! Media Ltd, Daktronics.
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