[FURL=https://www.industryarc.com/Report/19342/digital-analytics-market.html?utm_source=briefingwire&utm_medium=pressrelease&utm_campaign=paidpressrelease]Digital Analytics Market[/FURL] size is estimated to reach $8.91 billion by 2026 at a CAGR of 17.6% during the forecast period 2021-2026. Digital analytic tools enable organizations to analyze digital data from varied sources such as mobile application, email marketing, websites and many other data collected methodologies to obtain valuable insight for better business operation. The Digital Analytics Industry is largely driven by the exponential surge of e-commerce, social media platforms and growing digital intelligence solutions, coupled with increasing mobile workforce trends.Key Takeaways
North America dominated the Digital Analytics Market owing to the competitive landscape, best-in-class hybrid cloud providers, early adoption of business analytics solutions and the presence of several prominent vendors.
The huge investment in Business Analytics and adoption of IoT have propelled the growth in the Digital Analytics Market
The rising penetration of Social Media Analytics is driving the market growth of Digital Analytics.
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Digital Analytics Market Segment Analysis - By Geography
North America dominated the Digital Analytics Market in 2020 with a share of 43%, owing to the competitive landscape, best-in-class hybrid cloud providers, early adoption of business analytics solutions and the presence of several prominent vendors in the U.S. and Canada like Google, Salesforce, Oracle and Webtrends, which have led to the robust foundation of analytic solution for intelligent decision-making. To generate unmatched value from data to aim strategic advantage and promote digital transformation, Google acquired Looker in February 2020, a data analytic startup to deliver open solutions through public cloud and on premises. Asia Pacific is estimated to be the fastest growing region owing to a significant growth in the number of SMEs and E-commerce along with the growing implementation of the analytical solutions to track useful insights into consumer behavior among various end-users such as retail and hospitality. In May 2020, Accenture acquired Byte Prophecy, an automated insights and big data analytics provider.
Digital Analytics Market Drivers
Huge investment in Business Analytics and adoption of IoT
Rising penetration of Social Media Analytics
Digital Analytics Market Landscape
Digital Analytics Market top 10 companies include Blast Analytics & Marketing, AT Internet, Google Analytics, Enquero. (Genpact), Oracle Corp., SAS Institute Inc., LatentView Analytics, Webtrends Inc, HubSpot, Nabler Web Solutions Pvt. Ltd and many more.
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