HONG KONG, July 23, 2025 - (ACN Newswire) - Yimutian Inc., a leading B2B digital service provider for agricultural products in China, filed a prospectus with the U.S. Securities and Exchange Commission (SEC) on June 9, seeking to list on Nasdaq under the ticker symbol YMT. The offering price range is set at $4.10 to $5.00 per share, and aiming to raise up to $20 million. Chairman Jinhong Deng and his team are currently conducting a roadshow in the U.S., showcasing Yimutian's unique business model and its profound impact on Chinese agriculture, with the listing expected to be completed by the end of July.Founded in 2011, Yimutian has evolved from a basic information service platform into a comprehensive digital agriculture enterprise covering the entire agricultural supply chain. To date, it has served over 56 million users and attracted investments from top-tier firms such as Sequoia Capital, Yunfeng Capital, and DST Global. Today, it stands as the leading agricultural internet company in China.
According to its prospectus, Yimutian is the largest agricultural B2B platform in mainland China in terms of monthly active merchants in 2024. Its core business revolves around the Yimutian app, a digital platform connecting supply and demand for agricultural products. The app primarily serves farm-origin brokers, wholesale market buyers, supermarkets, and e-commerce platforms.
Agricultural brokers form a key user base for Yimutian a reflection of the unique dynamics of Chinese agriculture. According to the USDA's 2022 Agricultural Census,the U.S. has approximately 1.9 million family farms covering 880 million acres,with an average farm size of 463 acres and sales primarily through direct channels.In stark contrast, China's agricultural landscape is dominated by smallholder farmers: more than 98% of farmers cultivate over 70% of the country's farmland, with per capita arable land standing at just 0.5 acres. This fragmented, non-standardized production system creates a critical role for brokers, who connect farmers and buyers, managing sourcing, preparation, and logistics. Estimates suggest there are approximately 6 million such farm brokers in China.
So far, nearly 800,000 of these brokers are already active on the Yimutian platform - a number that continues to grow annually. Many brokers pay for exposure through ads and verification services, generating revenue for the company. Thanks to its stable internet-driven business, Yimutian reported 2024 revenue of RMB 160 million (approximately $22 million).
The market potential is immense. According to Frost & Sullivan, China's primary agricultural product circulation reached RMB 5.5 trillion (around $760 billion) in 2024. As new consumption trends such as e-commerce and group buying reshape the market, more brokers are sourcing directly from production areas - creating fresh opportunities for digitized brokerage services.
In 2024,to meet the growing demand for professional and standardized brokerage services, Yimutian launched its offline chain store brand 'Wolaicai'. Leveraging 14 years of accumulated buyer channels and market data, the company uses digital tools, the internet,and Al to redesign a more standardized and efficient brokerage process.These stores provide buyers with nationwide sourcing, accurate market insights, professional fulfillment,and reliable after-sales services.
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