The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the cat food industry in any manner.Cat food refers to commercially manufactured food products comprised of animal- or plant-based materials that are intended for consumption by domesticated cats. It primarily includes fish meals, meat, poultry, milk products, fiber sources, grains, etc. Cat food is highly rich in carbohydrates, proteins, fats, and numerous other essential nutrients, including several vitamins, minerals, amino acids, etc. Cat food helps the cats in strengthening their immune system, combating skin allergies, promoting healthy skin and shiny coats, etc. As a result, cat food is widely adopted by cat owners to ensure the perfect growth, development, and well-being of pet cats.
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The rising awareness among pet owners towards the health benefits associated with cat food is primarily driving the global cat food market. Moreover, the increasing popularity of customized or personalized treats and diet plans for cats is further providing a positive outlook to the overall market. Additionally, the growing preferences among consumers for premium cat food products, on account of their enhanced nutritional value, the inflating disposable incomes of individuals, and the emerging trend of pet humanization, are acting as other significant growth-inducing factors. Furthermore, the expanding organized retail and e-commerce sectors, which allow pet owners to choose from a wide range of cat food items and brands while availing attractive discounts and offers are also impelling the market growth. Besides this, the ongoing R&D activities to launch organic, natural, and gluten-free product variants that offer improved digestive advantages are anticipated to bolster the global cat food market over the forecasted period.
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